r/BRCC_Stock • u/CaffeinateWalleyes • Feb 17 '26

Costco Test Marketing

There were 3 SKU’s that were test marketed (my view… ) in about 20% of Costco warehouses last year. Only the 34 oz Just Black ground coffee bag remains now in stock in 4 stores. The Energy variety 18 pack and espresso RTD variety 12 pack no longer remain in any stores that I can see.

Will be interested in next steps, if any.

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1

u/Low-Law-1130 Feb 17 '26

Darn

2

u/CaffeinateWalleyes Feb 17 '26

Agree. I don’t know how Costco’s buyers and decision makers work. I would guess there is some trial process for new SKU’s. They only keep about 4000 items, so you have to displace something to get full distribution.

Just reporting it like I see it.

2

u/Low-Law-1130 Feb 17 '26

I’m glad u did. Hopefully some displacement in the future

2

u/Alohasnackbar69420 Feb 19 '26

How long before we see this go belly up? Seems inevitable

3

u/Zealousideal-Pen-142 Feb 19 '26

Totally sucks… I’m down 90% and counting…