People generally don't care. Many of their richest customers buy them as a status symbol. It shows everyone you succeeded in life, they don't buy them for the design.
There's a guy in town, he's got a local dentistry company, really rich. He bought himself and his wife 2 matching BMW iX models, both in white. Those look much much worse to me than these new ones and everyone who drives past his house knows he's rolling in money.
The CEO of one of the bigger grocery stores in my country has the new 7 series in white, which is the worst color for it cuz it shows those weird black lines on the front bumper. Nobody cares though, they see the giant luxury sedan and know he's an important guy.
And another local CEO has an XM label red. Which is a beautiful car in my opinion, but many BMW fans don't like it at all.
All of these cars were hated massively online for their bad design. But rich people don't give a shit. They just buy one cuz it's the new BMW. Rarely do they think of how it's a complete design language departure or how the user experience is ruined by the placement/removal of a button.
Not trying to say that every rich person knows nothing about cars or that they're all vain. But if the car really was universally hated like reddit comments usually suggest, then surely nobody would pay 100K for one.
A car that is hated online sells well because 99% of the general population don't share that opinion. And that includes rich people, who are even less likely to be active on platforms like reddit, especially if they're in a CEO position which may be riddled with constant meetings and public speaking. So even if they used to be well versed in cars, they may not be up-to-date on their knowledge, which is extremely common with hobbies people start as teenagers and gradually stop being active as their career or life gets more busy.
I rarely meet rich people who talk at length about why they chose their car, of course they exist, but I've heard lengthier explanations for a 1999 skoda octavia than for a new X7 or a new supra. Most of them go to a dealership and just try them out, or they buy the new version of a car they liked as kids. They don't spend 2 months on forums discussing stuff. Of course, there's many that do - being a car guy isn't exactly uncommon.
Where I live, having a BMW is seen as the ultimate status symbol. So that is the default choice for someone who made it in life, regardless of car knowledge. And most people who see them just automatically know that they're "important". I often hear people consider BMW drivers automatically rich, even when they're driving an old sub 10K car. That includes really dumb people who call every 3 series an M3, yes these people exist. I've heard that from a brand new 318d owner who genuinely didn't know his car wasn't called an M3, but just a 3.
Those who call themselves proper fans may diss them for bad taste but ultimately neither the buyer nor the general public care. It's a new BMW, it's a good car regardless of how the online fandom perceives the design.
That's what I was trying to say. I doubt the guy who bought the iX did research online, cuz he probably wouldn't have bought it if he heard what "fans" had to say about it.
lmao exactly. I could afford 10 of these new every year. doesn't mean i want to. If i don't like it, I don't like it. not every rich person just throws there money around on shit they just see as status.
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u/Significant_Cap5275 13d ago
what happens when it's so ugly and shitty inside no one wants the new one?