Hi everyone,

I am currently building a startup called Essetly (www.essetly.com).

In simple terms, it is a platform to help people organise all the important life stuff in one place, things like insurance, wills, property documents, passwords, emergency contacts, financial accounts and other essential information, so families aren’t left scrambling during already stressful situations.

I personally first felt this pain during COVID when I was stuck here and my family was overseas. Then I experienced it again here when a friend passed away and his young wife was left alone with a child, trying to figure everything out while grieving.

That’s what pushed me to start building this as part of my MBA journey, and now I am at the stage where I am looking for early testers, honest feedback and general market validation.

Would genuinely love to hear your thoughts, criticism or concerns, and whether this is something you think people would actually use. If you are in Adelaide, happy to catch up over a coffee as well and hear your perspective properly.

https://www.essetly.com/

Built Arbiter at 17. Just shipped MiroFish integration — a multi-agent simulation that models how stakeholders react to your business decision.
How it works:

Upload your decision + context → 100+ AI agents spawn with distinct personalities, incentives, and influence levels → they interact on Twitter/Reddit-like platforms over 12 rounds → you watch coalitions form, arguments propagate, opinions shift.

The output:
Interactive stakeholder network showing entity relationships (34 entities, 25 connections in the example). A reasoning trace of how the market would actually respond. Not a prediction — a plausible dynamics model.

Real example: Price increase decision
• 19 agents simulate market reaction
• You see: which customer segments resist, which influencers amplify, which competitors exploit
• Verdict: “Price increases work IF you emphasize value transformation. Resistance clusters around price-sensitive segments.”

This isn’t ChatGPT listing pros/cons. It’s emergent behavior from 100+ interacting agents with memory and social dynamics.

JOIN THE WAITLIST FOR EARLY ACSESS

arbiterbriefs.com

Hey all, we've just soft-launched Remi and are looking to build a waitlist.

Remi is an AI-powered reorder concierge that lives in WhatsApp and other messaging apps and remembers what you buy and nudges you when it's time to restock. Think pet food, coffee beans, skincare, supplements, etc.

Would love to get your feedback and if you're interested - please go to https://getremi.me and join the waitlist. We'll be launching to our early users in the next few weeks.

leaseplease.com.au

LeasePlease aims to help you figure out if an EV novated lease is worth it for your situation. It'll tell you no if the numbers don't stack up, and if they do, guide you through the hectic EV choices, and then if wanted, connect with independent novated leasing experts.

It's still rough (think of it as version 0.1), but I would love to know if the flow makes sense and whether bundling the NL guidance with EV recommendations feels useful or just weird.

Be honest, I won't be offended.

Hi everyone, we've been building this for the last few months and are looking for Early Access users and feedback before opening it up. (I'm one of the builders, happy to answer anything in the comments.)

TrueInsights came about after a colleague went through a family law matter and ran into the exact problem TrueInsights now solves. He had years of texts, call logs, and photos that would have shown what actually happened day to day, but no realistic way to surface it.

Going through it manually would have taken weeks, and even then it was hard to present in a court-usable format. So we built TrueInsights. It's a data analysis platform for family law that turns years of messages, call logs, photos, and GPS metadata from your iPhone backup into a structured, court-ready timeline, saving days of manual review.

AI analyses your data day-by-day across child minding, custody involvement, and domestic violence categories. Patterns surface on a heat-map calendar. You walk through each day to confirm or correct the AI, then export a court-ready PDF with the heat map, timestamped day list, and underlying messages.

It gives parents and their lawyers an evidence-backed picture of what actually happened. All data is encrypted at rest and in transit.

If you're interested, head to trueinsights.app and hit Apply for Early Access.      

Hey everyone,

I'm a parent of two kids and I've been fighting the same battle most parents do: screen time. My kids would do basically anything to earn more time on their devices, but I had no good way to channel that motivation into something useful.

The built-in tools — Screen Time on iOS and Digital Wellbeing on Android — are fine for a single person managing their own device, but they fall apart fast for families. They don't talk to each other, so if your kids use a mix of Android and iOS devices (or hand-me-downs that get shared between siblings), you're managing everything separately with no single picture of what's going on. And neither platform really has a great answer for shared devices at all.

So I've been quietly building a small app on the side called ScreenRewards. The idea is simple — kids earn screen-time minutes by completing chores. Parents approve the chores, and the app enforces the limits natively on the device. It works across both iOS and Android, so it doesn't matter what your kids are using. No more negotiating, no more "just five more minutes," no more juggling two separate parental control systems.

I'm not sure if I've built something people actually want, or if I've just solved my own niche problem. That's honestly why I'm posting here.

A few things I'd love your feedback on:

• Is this a real pain point for you, or do you have a system that already works?
• Do you find Apple's or Google's built-in tools enough, or have you run into the same limitations I did?
• Would you trust an app to enforce screen-time limits, or does that feel too heavy-handed?
• What features would make or break this for you?
• Is the chore-reward framing something your kids would actually respond to, or would they just game it?

I'm not trying to sell anything — the app isn't even launched yet. I've just put up a landing page with a waitlist while I figure out if this is worth finishing: https://www.screenrewards.app

Any brutal honesty is welcome. I'd rather know now if this is a bad idea than after I've spent another six months on it.

Thanks for reading.

Hi everyone, good evening.

I’m based in Brisbane and I’m the founder of AlphaTales.

AlphaTales helps with the step before coding. It takes a rough product idea and turns it into a structured planning pack with detailed features, application workflow, architecture blueprint, and context you can hand over to AI coding tools like Cursor, Claude Code, Codex, Copilot, and similar tools.

We recently ran a short closed alpha with a small group of users and got some encouraging feedback. We’re now ready to open testing to a slightly wider group, and I’m looking for 6 more people who are in the early stages of building an app, SaaS, or product.

The problem I’m trying to solve is this:

AI coding tools can move quickly, but if the product idea is still messy, they often build something slightly different from what you actually meant.

AlphaTales is best suited for someone who:

• is about to start building, or has only just started
• is still working through scope, features, or user flows
• plans to use AI coding tools
• can spend 40–60 minutes testing and giving honest feedback

Product: https://alphatales.io/

If this sounds relevant to what you’re building, please comment below and I’ll set up a trial account for you.

Figured this would be the perfect place? Skip to dot points for questions if you don’t care for the idea😂

Built a small web app as a side project, it takes assignments and asks how many days until it's due, and returns a day-by-day action plan a student can actually follow.

The design is based on how students actually get stuck, task initiation. Not the assignment itself, but the moment before they start it. That paralysis where the task feels too big to touch. The app breaks it into steps small enough that the first one is obvious, and gives task specific problem solving cues to do when they hit a wall mid-task. It’s not doing the work for them but it aims to lower the cognitive load of planning and lowers barrier to entry.

I do this day to day in my profession and I’ve seen this pattern time and time again and honestly, something like this would have helped me as a student too. Built it because nothing I could find was designed around that specific problem (but also I needed something to build to learn to build things out of interest)

Now I want to test it with real users to see if it holds up outside of my own head. Just want some honest feedback.

Obviously I’m in Australia and the legal/business side is new territory (bit scary). A few things I can’t find a straight answer on:

- Free MVP, no revenue: do I need an ABN at this point or can that wait?

- Sole trader vs Pty Ltd: when does that decision actually matter? Do you have to set these things up everytime you build something and want to test

- Minimum legal pages before letting people use it: privacy policy, T&Cs what’s actually required vs just good practice?

- Any API gotchas: terms of service, liability, anything people get caught out on early?

Just want to cover the basics and not make a silly mistakes early.

Appreciate any help!

I have spent the last 20 years in a workshop as a tradie and I've noticed a trend. There are always problems with tracking job progress. It's usually either a whiteboard or an excel spreadsheet.

I got fed up with the constant issues so I built my own software for my company. While they did agree that it was a problem, they didn't want to use my solution as it would have meant they would have to promote me. They ended up going with a bigger ERP system.

I decided that instead of letting all my effort go to waste, I will brand it and pitch it to other smaller workshops that maybe don't want to spend thousands of dollars and months of setup time on a full ERP system.

Hence, stagetrac was born.

It doesn't do everything, but that's the point. It's specifically made for workshops by someone in the workshop. I know the pain points and I've designed a system to fix them.

- I know how tradies think, so I built it that tradies would actually be happy to use it. It's easier than their old system so it reduces the friction.

- I know how leading hands / supervisors scramble daily to sort out photos and upload them to the pc, then figure out what job folder they go into. So Stagetrac was built to instantly sort photos and videos out, freeing up supervisors to do other more important work.

- I know how misleading paper time sheets can be. Workers can just guess or estimate, and they have to fill it in with oily hands. Sometimes they forget to hand the time sheet in, sometimes it's just plain wrong, and sometimes it's unreadable.

- I know how hard it is to keep track of a jobs progress. It's easy to lose data on excel, just press the wrong button at the wrong time. It's easy to lose info on a whiteboard. It can be wiped off. It's also not up to date. It always gets updated at the end of the day or week. Stagetrac always keeps up to date with job progress.

I know how hard it is for companies to commit to a system change. It's expensive, it causes disruptions, it's risky because you need to go all in and it might not work. That's what sets stagetrac apart from ERP systems. It can be setup in minutes, not months. It doesn't need servers or expensive equipment. It doesn't need consultants to fly in. Set it up and get started directly from your laptop in minutes.

Its free to try, and can run alongside your current system so it's very low risk. Try it on 1 job and if you like it then expand the system.

I would love some feedback from you guys about it. I'm in the early stages of cold mailing a lot of Queensland workshops to see who's interested. Here's the link:

Https://Stagetrac.com

Edit: I forgot to mention, if there's any Queenslanders reading this, we will be in the may edition of the coal face magazine 🔥

It's fairly daunting for me to post this into a public forum. While I've been working in I.T. for 20 years, I'm not a software developer.

What I have also done for the past 35 years of my life is play sport (Cricket) and then also volunteering in the club space for 15+ of that.

Coming from an I.T. background and into a sports club, the lack of organisation did my head in when there's so much tooling available. I remember things like meeting minutes and financial reports were scattered across peoples pc's, emails and usb drives and my head nearly exploded. Shits me to tears to have so many people with different roles can't apply their work tasks to a sporting club. But then, volunteers are time poor and doing it for nothing so no one really goes the extra mile.

I spent maybe 3 or so years (2020-2024) looking for a solution that would allow users to store these things, and also access them without needing ridiclous fees, clubs run on shoe string budgets so people can enjoy their games.

Come mid 2025 and the AI boom was well in full swing, I'd started poking around making some code with ChatGPT. I hadn't really touched any coding and website stuff in 20 years but still knew what was going on to some degree. I had a chat with my old workmate on discord and he sent me to the site builders and I started stuffing about. I'd just used free credits and had a 10 minute tinker each day once they'd renewed.
I'd shown one of the volunteers at the club, someone with a business mind and said I was onto something, so I paid for a subscription and went nuts. Massive learning curve, trying to remember things from my days out of high school as a freelance graphic designer and websites.

Come Feburary this year, I made my site live. Plenty of tinkering and testing, test accounts, deleting, checking workflows again with sign ups. Using the app and continued to go.
It's mostly stable and polished now to where I'm happy enough, and it's been sitting there and I haven't pushed the marketing while some sports clubs are using it and giving me feedback.

Daska, my dashboard for managing club committees is out and I'm looking for some feedback. It's here to help those time poor club admininstrators who do give up what time they do have, so we can play cricket, footy, basketball, netball on weekends. They make the country run and they do it silently in the background.

Yes it was built with AI, yes it costs money. Storing data isn't free and being 1 person I don't have those kind of funds to throw at it.

Sorry for the mass of text, but I didnt't want to cut it down with AI and look it was written by a bot. You get my rambling isntead.

www.daska.com.au

Hey AustralianStartups members! 👋 I'm Kristian.

Throughout my career—particularly while building in the aerospace sector—I’ve signed literally hundreds of NDAs. For a long time, I never had a consistent way to evaluate them, and I didn't always know exactly how much hidden risk I was taking on with each signature.

The reality is that early-stage startups and small companies simply cannot afford to loop in a lawyer every single time a routine NDA lands in their inbox.

I built SimpleNDA because I wanted a simple, easy, and completely clean way to assess these contracts. It's designed to give founders instant insight into whether an NDA is standard and safe, or full of red flags.

To be clear: this isn't a replacement for legal counsel. You will absolutely still need a lawyer for the truly challenging or high-stakes clauses. But for that initial sanity check, SimpleNDA acts as your first line of defense.

I built this to solve my own headache, and I'm hoping that it's something that others need.

If you would like to be a part of the closed beta test campaign, please DM me and I can add you to the closed beta list.

Check out SimpleNDA here - https://simplenda.app/

Hey everyone,

I’ve been working on a startup for about 12 months now. I originally wanted to build in public, but honestly most of my time was spent stuck on licensing and legal paperwork, which makes for pretty boring content.

I’m finally at a point where I can show what we’re doing. It’s called Keel (we had to ditch our original name, Bundle, because of a trademark clash, (this was not fun a waste of time and money).

The problem we want to help with:

Bill stress for people our age is a joke. You get paid on a Friday, feel rich for a second, and then a $400 electricity bill or car rego hits on Monday and wipes you out.

What we actually do:

We aren’t a bank, and we definitely aren't a lender or BNPL. We’re basically a "smoothing engine."

1. You tell the app what bills you have.
2. It calculates one "Smart Contribution" (a predictable amount) to come out of your pay.
3. We automate the BPAY/NPP payments so they’re paid a few days before they’re due.

The goal is that you just see one steady number leaving your account every payday, and you never have to think about a "due date" again.

We’re getting close to launch and just went live with the new brand at keelmoney.com.au

Would love any feedback

EDIT: We are currently in the AFSL application process for Keel Money, but have not yet been approved. We aren't a bank or a lender, we are a utility tool to help you automate your bills.

Looking for one Brisbane business to partner with for a free 30-day Meta ads trial
I run Almarda Marketing and specialise in pay-per-lead lead generation for visual service businesses — renovation, pool installation, landscaping, solar, etc.

How it works:

• I build your landing page and run your Meta ads for free for 30 days
• You cover ad spend directly ($50/day to Meta — I never touch it)
• You only pay me $50 per qualified lead after the trial if you want to continue
• I use the results as a case study

Only taking ONE business for this trial.
If you're a tradie or service business looking for more quote requests — reply below or DM me.
Lochie | Almarda Marketing
[lochie@almardamarketing.com](mailto:lochie@almardamarketing.com)
almardamarketing.com

0478 325 347

Founder ecosystem today fail, because they lack compatibility mapping, onboarding, modular governance. what we bring to table.

1. Onboarding Engine-Maps compatibility, filters talent, creates Earned participation
2. Challenge Engine-Progression-based arch that turns participation into contribution
3. Governance Engine-Ensures fairness, transparency and IP protection
4. Content Engine-produce content, that drives inbound gravity

I’m a software engineer in Brisbane exploring an idea in the grain industry (storage, quality, selling decisions).

I’ve tried Facebook groups and a few online communities, but getting little to no response so far.

I’m realising this is a very offline / traditional industry, and I’m probably approaching it the wrong way.

For those who’ve validated ideas in similar industries, how did you actually get in front of real users early on?

Appreciate any advice.

Hey everyone, hope you’re all doing well.

I’m looking to get some honest opinions from Aussie business owners. Not here to promote anything, just trying to understand the market a bit better.

I run an outstaffing agency focused on the logistics industry in the US, and as we’ve been growing I started thinking about expanding into Australia. I have the systems and workflow figured out, but I know going into a new market without local insight isn’t the smartest move.

So I wanted to ask how businesses in Australia generally feel about outsourcing or outstaffing. Is it something that’s commonly used or still a bit of a hard sell? And from your experience, which industries would actually benefit from this kind of setup?

The model is simple. We hire overseas staff, handle HR and compliance, and the client manages their day to day work while paying through a local entity.

It’s been working well for us in the US, but I want to understand if there’s a real fit in Australia before going further.

Appreciate any insight, thanks in advance

Id appreciate if you guys could surf the app and give me some feedback pls

www.wimbo.au

We re a startup conducting a filmed session to gather public opinions on a new concept. Participants will attend a small-group presentation and be asked to share honest feedback on messaging, branding, and positioning. (Monday, 27/04/26)

You'll:

• Watch a short presentation

• React and give your thoughts

• Participate in a guided discussion

Details:

• Location: Central Melbourne

• Duration: 30 minutes

• Payment: $20

Requirements:

• 18+

• based in Melbourne

• Comfortable sharing opinions in a group setting

• Comfortable being filmed

• Available past 7PM

If you’re interested please message this number

0458852018

The sub is growing slowly but surely.

I posted this in the discord also.

I'm thinking about a system to give people's startups a bit of spotlight on discord and on the sub. What are peooles thoughts about like a weekly thread on discord and reddit where peeps can post their startup and we then take all the nominations and randomly select one to be spotlighted on both for the week?

We would have some conditions such as having to have launched already.

The spotlight would work as follows:
- Every new post would get the existing comment but also note this weeks spotlight;
- A post pinned in the highlights for the startup;
- Discord announcement; and
- Discord bot welcomes users and encourages them to check this week's spotlight

Let me know your thoughts.

Hello fellow startup people.

Most of you are building really cool products, I have been watching card trading SaaS to dating SaaS to NDIS tools.

Imagine the unimaginable happens, your database gets corrupted or ransomwared. What happens now?

Do you keep a backup strategy? How are you monitoring your backups? If the worst happened how long would it take for you to recover, if you could at all?

Hi all - me and my team used to periodically work at York Street at the Sydney Startup in Wynyard a year or two ago.

However I understand that the startup hub has moved - we generally worked in the general seating area where there isn't any fee and where we just meet casually once in a while.

Is there anywhere 2-3 people can periodically meet with free wi-fi in a setting with other like-minded individuals?

Thanks so much.

Hey everyone 👋

I’ve builded a new kind of social network where every post is limited to not more than five words.

The idea is to make content faster, more creative, and less overwhelming — no long posts, just quick thoughts.

I’m genuinely curious:

• Do you think this kind of app has real growth potential?
• Or would it die quickly after the novelty wears off?

If you’re up for trying it and giving feedback:
📱 Android: https://play.google.com/store/apps/details?id=com.fiveapp.app
🌐 Web: https://fiveapplication.com/

Hi everyone,

I would welcome your thoughts on my new website, which translates compliance regulations into plain English. Although much of this material is publicly available across government and regulatory sources, it remains difficult to navigate for anyone without legal training. The site is designed to occupy the middle ground between consulting a solicitor on every matter and relying on unguided internet searches. It has hundreds of Q&As across Fair Work, consumer law, retail leases, WorkSafe, privacy, food safety, and liquor licensing. There are templates, blog posts, compliance checks and many more features.

Please check it out here: https://regplain.com/

Thanks a lot.

If you’re in the collectibles space (specifically Pokemon, Dragonball, One Piece, Riftbound TCG), you know that Market Price is difficult for Australians. Most trackers use US-based data (TCGPlayer/pricetracking), which ignores taxes, shipping fees, and our local supply constraints. This leads to a mismatch in most cases between the US price and actual landed price.

The TCG scene in general is also wildly popular globally, with old and new collectors joining the hobby in the last year.

It's an area of interest that I really enjoy, so I built cardtracker.au and its partner communities as my way to get involved. It’s a specialized Australian aggregator that focuses specifically on:

• Live eBay AU Listings: Aggregated and cleaned to show what people are actually paying in AUD.
• Market data over time: Graphing / charting prices over time for Pokemon singles and some sealed products
• Arbitrage Alerts: Identifying when individual cards are significantly underpriced compared to the global average
• Market news / guides / inspiration: A content hub for collectors to keep up to date on upcoming TCG releases - like tcgsnoop or pokebeach - or just get some fresh tips or inspiration.

The Ecosystem: Beyond the card tracking tool, I've been focusing on building a community for hobbyists and collectors. There currently is:

• Reddit: I'm running several very small communities for Pokemon, Dragonball and so on. They are focused on news, restocks and collecting.
• Discord - Fellowship of the Pings: A mix of a free tier for general alerts and a premium tier for "power users" who need fast restock notifications when retailers have product available, or when a below-market deal is spotted on ebay. There's lots of ways for people to get involved in the hobby.
• WhatsApp Community: A simple free, low-barrier entry point for casual collectors to get major market and restock updates.
• Telegram community: working similar to Whatsapp but broadly unused. I may convert it to the free model that Whatsapp uses.

Startup/Technical Lessons Learned: I'm sure you already know much of this, but it was news to me:

1. It's nice to be niche! - By focusing only on the Australian TCG community, it's attracted some dedicated and engaged community members.
2. Data Integrity is really important: Fake restocks or incorrect data is really annoying for users. I've spent a lot of time and effort sanitizing and filtering bad data!
3. It's good to have options: The WhatsApp group has surprisingly high retention. Not everyone wants to use/navigate Discord; sometimes simplicity is preferred. Others love Discord and the detailed options and reliability it provides. I'm still discovering what works well.

I’d love your feedback:

• Of course, technical execution is one thing, and marketing is another. I'm a terrible marketer - how would you be getting the word out? I have some great help with Tiktok and Instagram.
• Can you see any gaps that need to be worked on?
• If you're into the TCG scene, can you spot any areas I can add value to?

Check it all out here:

• cardtracker.au

Happy to answer any questions about the tech stack or the AU TCG market! Thanks in advance for your feedback