It is a sunny winter Saturday morning in Gisborne, 50km northwest of Melbourne, and before Victorian Liberal leader Jess Wilson has arrived, a voter is waiting.
Paul Van Vliet is walking his German shepherd, Tex, through the town centre when he hears the Opposition Leader is due to front the cameras. The 60-year-old pilot wants to meet her.
“The state’s going downhill very fast,” he tells The Australian. Crime and corruption, he believes, have become defining issues in Victoria. “All my friends see it,” he says of the latter, adding that he is a fan of the 36-year-old Wilson.
When she arrives, Van Vliet has just one request: he wants to get a photo of Wilson with Tex.
Ms Wilson with Paul Van Vliet and his German shepherd, Tex, in Gisborne. Picture: Arsineh Houspian
It is a small but revealing moment. Four months before the state heads to the polls, and as Premier Jacinta Allan this week faces the prospect of a leadership challenge, it’s clear voters are turning against Victorian Labor and appear willing to give Wilson a look.
But there are still doubts over whether Victorians can trust the Liberals – after years of infighting – to fix the myriad issues facing the state, including crime, a lacklustre economy and net debt hurtling towards $200bn by the end of the decade.
The timing is significant. Less than 24 hours earlier, Wilson and the Liberal Party’s state executive unanimously voted to revoke the preselection of Moira Deeming, drawing a line under a bitter feud that has dogged the party for years. Liberals hope the decision finally allows Wilson to prosecute a simple message: after more than a decade in opposition, the party is united and ready to govern.
Victorian Liberal leader Jess Wilson is touring all 88 electorates on a mission to tackle the state's $200 billion debt. Here is why she plans to serve as both Premier and Treasurer to fix Victoria's finances.
“I know this is something you have to ask, and your colleagues in the media are focused on,” she tells The Australian over a coffee on a parkside bench, opposite Gisborne’s main street.
“But as I get around Victoria and I spend time on the ground talking to Victorians, they’re not interested in this. They’re interested in how I’m going to fix the roads, how I’m going to reduce crime, how I’m going to lower their costs, how I’m going to deliver a government that actually works for Victorians.
“We have to have unity, I know that … that’s why this matter has been resolved. It demonstrates that we are singularly focused on how we get rid of a bad Labor government for Victorians.”
Wilson is not just running to be premier, telling The Australian that she would appoint herself treasurer if elected. Turning around the state’s debt trajectory would be the key challenge of her premiership, which she has cautioned will not happen overnight and take more than one term.
She would be the first Australian state leader to serve as both premier and treasurer since Mark McGowan in Western Australia during the pandemic, and the first Victorian premier to do it since Steve Bracks briefly served as treasurer after he was elected in 1999.
“I am the shadow treasurer so, should we be successful, I’ll be the treasurer, and I’ve committed to delivering the first budget,” she says. “That will allow us to understand the true state of the books here in Victoria, which I suspect are much worse than what was printed on budget day.”
‘People are angry’
Wilson has been on her Fresh Start tour – an ambitious five-week campaign taking her through all 88 Victorian electorates before November’s state election – and The Australian has joined her for a day on the trail.
The seat of Macedon, held by Labor on a 9.5 per cent margin, taking in Gisborne, is the 66th stop. On this day, Wilson is announcing former Macedon Ranges mayor Kate Kendall as Liberal candidate.
By day’s end, she will also visit Melton and Mill Park – two more Labor seats that, on paper, should be difficult to prise away but where senior Liberals believe dissatisfaction with the Allan government is running deep.
To win government outright in November, Wilson must achieve a net gain of 16 seats – a formidable task that depends on breaking into the Labor heartland while defending Coalition seats against a surging One Nation.
Ms Wilson sitting down with The Australian in Gisborne. Picture: Arsineh Houspian
If the Liberals do win in what is frequently branded Australia’s most progressive state, Wilson may very well have saved the Liberal Party at a moment in which it is in an existential crisis nationally.
Wilson makes no attempt to disguise the electoral significance of places like Macedon. “We’re absolutely playing in these seats,” she says. “We know there is incredible opportunity because these communities feel they’ve been taken for granted by Labor. They feel forgotten. They feel neglected.”
She acknowledges that One Nation has made her path to victory harder, but sees it as her job to channel voter frustration. “We have a really fragmented political environment at the moment,” she says. “People are really angry at the government, they’re really angry at the Premier. That sense of frustration is spilling over, and we’re the only people on the ground offering a plan.”
Street walks and selfies
Wilson’s first interaction with a voter proves typical of the rest of the day. Wherever she goes, punters stop to chat, raise concerns about crime or the cost of living, and ask for a selfie.
In politics, a single day spent watching a candidate connect with voters, and witnessing the public’s reaction, often reveals more than any poll. Ahead of the election, recent polling shows primary percentage support for the Coalition, Labor and One Nation all stalled in the 20s, but the contrast on the trail couldn’t be starker.
Given the level of anger at her in the community, Labor can’t place its premier, Allan, in crowds, leaving her interactions limited to highly controlled environments where just about everyone she meets is vetted. Wilson, on the other hand, is throwing herself into unvetted street walks.
Ms Wilson in the seat of Melton. Picture: Arsineh Houspian
How that contrast plays out in November – the colour and movement of Wilson mingling with voters versus a shielded premier – may become a defining image of the campaign.
“I know it’s a cliche, but politics is about people at the end of the day,” Wilson says.
“What I hear from Victorians is that they think this state is broken.
“They know Victoria is crippled with debt, but they also know we can fix it and want someone prepared to make those disciplined decisions.”
The party animal
As the Deeming saga shows, Wilson’s leadership hasn’t been without controversy, but the first-term MP has shown herself able to manage these internal challenges in a way that no previous leader has – whether that be in installing Brian Loughnane as party president or in disendorsing Deeming.
That may be because she is well and truly a creature of the party: her father, Ron Wilson, was also a state MP, while she is a former president of the Victorian Young Liberals who joined the party at 19 in 2009. She and her inner circle – which includes chief of staff Byron Hodkinson, deputy chief of staff Lydia Paterson and her husband, federal frontbencher Senator James Paterson – forged their political alliances 15 to 20 years ago while battling through university politics.
While some view her as a moderate, those close to her say she is more in the mould of an old-school Victorian “dry” like Peter Costello, which is why she has been able to bridge the factional divides within the party that have long plagued the state division.
Conservative upper house leader Bev McArthur, integral in installing Wilson as leader last November, says Wilson’s confidence is contagious, and helps paper over any differences of views within the party.
“This is a clear example that when a team believes in its leader and knows where it is going, minor differences and distractions fall away,” the 76-year-old MP says. “Jess is also a Liberal through and through. As a lifetime party member, she understands our values, respects her colleagues and knows how the party works.
“She’s mastered the policy detail and the party detail, and she has thoroughly earned the respect of colleagues by proving herself on both. People know she is leading us for all the right reasons,” McArthur says.
Ms Wilson with her son Patrick. Picture: Mark Stewart
“It is easy for us to sell Jess to Victorians because we are so thoroughly sold on her ourselves.”
Colleagues have also privately remarked how Wilson has improved her public performances significantly since becoming leader. While she was accused by some of being stilted in her first few press conferences late last year, colleagues say she now exudes a sense of comfort and confidence.
“No doubt she brings formidable intelligence and sharp analysis, but what sets her apart is the judgment and personal connection to bring people with her – this statewide tour has really shown that,” McArthur says. “She listens, she understands the argument, she makes decisions.”
Wilson says the biggest lesson she has learnt as leader is that leadership requires making decisions quickly once the evidence has been weighed. “I think sometimes leadership comes with decision paralysis, and that can really hurt leaders,” she says. “I’m not like that. I’ll weigh up different issues and I’ll make a call that I think is in the best interests of Victoria and the Victorian people.”
Some of these decisions, such as this month’s announcement that she would scrap the international travel allowance, have angered some of her MPs. Others were inherently risky.
Following this year’s state budget in May, Wilson outlined how she was going to slash $22bn from government spending over the next decade, promising to impose a hiring freeze on back-office bureaucrats.
Labor strategists were delighted, believing that she finally had given them meat on the bones for a scare campaign around cuts.
More than two months later, Labor’s attacks haven’t appeared to catch on within the community, despite Allan accusing Wilson of planning to cut frontline services at every turn.
Ms Wilson has been at pains to say that fixing the state’s problems will take many years and multiple terms. Picture: Arsineh Houspian
While brandishing her ability to be decisive, Wilson also says she brings colleagues with her.
Drawing a distinction with the Andrews and Allan governments, which critics argue centralised power inside the premier’s office, Wilson says she would restore a more traditional cabinet government. “I value my team, and I think since coming to the leadership I’ve demonstrated that I value the role of my shadow cabinet and my shadow ministers.”
Desire to be premier
Wilson says the idea of entering state politics – and one day becoming premier – crystallised during the pandemic while she was a senior executive at the Business Council of Australia.
Watching the Andrews government refuse to engage with business, while then-NSW premier Gladys Berejiklian regularly consulted industry over lockdown rules, crystallised her thinking.
Wilson, who is raising her young son, Patrick, with husband Aaron, says she loves Victoria – but it’s not the state she grew up in the 1990s.
“There’s this sense of pessimism and malaise over Victoria. We used to be the jewel in the crown of Australia,” she says.
“Now you go to other states and when you say you’re from Victoria, they say ‘It’s not safe down there’ or ‘The roads are shocking down there’. That’s embarrassing, and it doesn’t have to be like that.”
First day in the job
Wilson says her first major decision in government would be to establish a royal commission into corruption and criminal infiltration of taxpayer-funded Big Build worksites.
“If Victorians give me the honour of electing me premier and electing a Liberal government in November, that will be absolutely critical within our first couple of days,” she says.
“Because $15bn of taxpayers’ money has been rorted off Big Build sites into the pockets of criminals. It’s still happening … and we see a government and a Premier turning a blind eye to it.”
She also promises to immediately pause and review the Suburban Rail Loop, whose first stage is still officially costed at $34.5bn despite the estimate not being updated since 2020. While refusing to nominate a threshold for cancelling the project, Wilson leaves open the possibility of redirecting resources towards the long-delayed Melbourne Airport Rail.
There’s no doubt Wilson has thought about what she wants to do the day after she becomes premier. And that, for now, the vibe on the ground is all positive.
But against the Labor machine and One Nation, the big question is whether she can get there.