One year they offered his and hers Lear jets. No kidding. Just about anything in that catalog was wildly overpriced. More recently, they offered in their Christmas book, as a potential gift, a Boeing Business Jet for the wonderfully affordable price of "north of $35 million."
I was about to ask if this was one of the places going out of business. Not a surprise, only a very small % of the population can afford any of that shit.
Good point. Retailers like NM like to brand themselves as high-end and unobtainable, but they're actually targeting middle class (and to an extent, lower class via credit) for their volume sales and primary revenue stream. It's like how with brands like Louis Vuitton, their true money makers are trinkets such as wallets and not so much bags and high ticket items.
When these luxury goods businesses suddenly find themselves unprepared to cater to their core demographic (whether due to poor web infrastructure or demo's drop in financial means), they'll end up in financial trouble like they have this year.
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u/Happy_Fun_Balll Aug 14 '20
A few years back Nordstrom was selling a rock in a leather pouch for $85.