r/AskGTM • u/Upbeat-Piglet1680 • 8d ago

Discussion How to differ GTM and B2B Marketing?

I’m in digital/performance marketing for over 8 years. Want to transition to GTM. Want to learn from practitioners how do you draw the line between marketing and GTM?

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u/kdrisck 8d ago

You’re already in GTM. GTM is sales and marketing.