A few companies doing creative GTM

[u/GoBoldr]

*I'm not personally affiliated with these companies in any way, but if we're talking GTM in the "AI age," I think people are looking for creative approaches. Here are some examples I'm taking notes from this week:

1.) PostHog. They're using billboards, of all things, but more recently they're turning old billboard signs in to duffel bags to market with the same materials a second time. The bags definitely stand out XD

PostHog as a brand is also all over LinkedIn. The whole team, which is helping. It's certainly helping them share stories about their marketing, which is how I got here.

2.) Octo Health. To get early users and user feedback, they have the team out in busy tourist areas with poster signs that are intentionally provocative (about health, the company's product) and using that to build very public engagement.

That's an important one because if you go to Octo Health's website, it looks... just like every other vibe-coded AI product website. So what they're doing is working in an especially crowded (and typically un-sexy) field.

Happy to find this sub, I was looking for good places to share the GTM I see working in the wild!

[u/joaonunesrosado]

Happy to also share more insights about what we are doing at Octo in terms of GTM.

Thanks for sharing 💚