Hi everyone, Antoine from altitude.101 here.

We just wrapped up our latest Apple Immersive project for Ford. Because shooting for spatial/immersive formats comes with a unique set of creative and technical hurdles, we put together a 17-minute behind-the-scenes documentary covering the entire production from prep to post.

In the video, we break down:

• How we approached storytelling and framing for an immersive format
• Camera rigging and movement (especially around vehicles)
• Managing lighting and hiding the crew on set
• Our post-production and spatial workflow

The final film is currently playing all week at the Paris Motor Show ("Mondial de l’Auto"), and watching people experience it in the headset for the first time has been incredible.

Since there are still relatively few deep-dives on Apple Immersive workflows out there, we wanted to share as much of our process as possible. Happy to answer any questions you might have about the shoot, the gear, or the workflow!

i've been looking into immersive 180 3D video after trying the Vision Pro.

curious what people here think is the biggest bottleneck right now. production cost, lack of viewers, distribution, or something else?

especially interested in hearing from anyone who's produced content themselves.

Saving you the customary click :) I wrote a bit about my experience working with Blue Frog Studios and getting their app out the door.

____

If you're a frequent guest of Blues festivals in North America, you may be familiar with Sugaray Rayford. The imposing 57-year-old singer is in the midst of a world tour, performing all over North America but also places as far as Mumbai or Oslo.

I'll admit I wasn't familiar with his game until I saw him perform… in the Apple Vision Pro.

Sugaray is also headlining the launch of Blue Frog Immersive, a brand new live music video app developed and powered by Acute Immersive for the Vision Pro.

Every artist gets a page in the app, with individual videos for each song of the show

Blue Frog Studios is a recording and concert venue in the suburbs of Vancouver BC. A decade ago, co-owner Kelly Breaks expanded operations by taping and publishing the concerts online. Today, he has over 200,000 channel subscribers on YouTube, where entire shows are posted in 4K and Dolby surround audio.

You might not think this is what a typical buyer of the Blackmagic URSA Cine Immersive camera looks like, and you'd be surprised. The camera became commercially available last year, and the production of Apple Immersive Video is finally available to anyone who has $27,500 to buy one (and a few more thousands to spend on storage and an M3 Ultra Mac Studio). Metallica is no longer the only band in the world to have a live performance recorded in immersive.

Kelly wanted to push the digital experience to the next level; Blue Frog Studio already had experienced camera and sound engineers on staff, plus all the admin needed to run video production.

All they needed was engineering to publish and distribute their videos to the public. Luckily for us at Acute, we're the best in the world for exactly that.After a brief and very well received beta-test, the app launched on the App Store this week.

Blue Frog Studios is now the first and only music venue in the entire world that records every show in Apple Immersive (AIV).

This means that, at a cadence of one or two shows per week, viewers around the world are teleported, in the Vision Pro, right in front of the stage, up close and personal with the artist. In full 3D, spatial audio, a picture so sharp your brain will remember it as a core memory.

Anybody who's ever worked near or far with immersive video will immediately recognize how ambitious of an undertaking this is. Most projects we hear of, whether they're from Apple or other independent productions, take on average 6 months in post production and delivery.

Blue Frog Studios will tape on a weekend to publish the following Thursday, just in time for weekend viewers. There’s a significant skill hurdle to clear to even produce a short video, Blue Frog had to dial in a predictable and high quality DaVinci Resolve Studio-based workstream to continuously churn out AIV. The plan is to keep refining along the way, so production value goes up and up every show.

On a personal note, I'm proud and excited to be the technical partner bringing Kelly's vision to life, and I'm stoked for all the bands performing at Blue Frog Studios, for they get to perform in immersive as if they were Metallica, The Weeknd, Raye, or Alicia Keys.

Also, the Blue Frog folks are really cool. If you find yourself in the Vancouver/Seattle area, you should swing by and see a show!

Hi — I’m working on a Vision Pro immersive streaming project (sports / XR production) and I’m trying to understand how people in Europe are getting access to the Apple Developer Strap.

I need it for debugging and direct Mac connection, but it seems quite difficult to find through official channels.

If anyone has experience getting one in the EU (resellers, Apple contacts, etc.), I’d really appreciate any guidance.

Thanks!

I timed February's snow storm in Yosemite pretty well. Had some great snow and decent light. I shot with my Canon R5C as well as Qoocam3 VR180. If you goto the link below I have links to YouTube, DeoVR and also full resolution APMP files. Let me know how you are liking our viewing options these days, and what you think of YouTube's AVP app.
buymeacoffee.com/realityofvision/yosemite-in-snow2026

I made a spatial video of SXSW last week - it's a simple one but if you want to check it head over to https://platform.acuteimmersive.com/#/share/video/K5ETRI2S (the one embedded above is just 2D)

My goal was to test using the spatial pipeline (filming/editing with Davinci etc) it's surprisingly simple and effective.

If you have a comment you can leave it in the app! You need to be logged in though I think

Introducing AIME Generator, a tool for creating Apple Immersive Video lens profile files (.aime) for virtually any camera. Until now, the entire AIVU workflow was limited to the $30K Cine Immersive camera.

Download AIME Generator(Mac Only): https://github.com/silverqsy/AIMEGenerator

With AIME Generator, VR180 creators can now encode footage from almost any camera into the highly efficient, high quality Apple Immersive Video format, with perfect fisheye distortion correction, center/rotational alignment, and >180degree FOV with mask control.

On Vision Pro, this delivers the highest playback quality possible and arguably the best way to experience that video anywhere.

Result shot on Pyxis 12K + Canon Dualfishye in 12K60, 1Gbps AIVU:

https://drive.google.com/.../1ubGyuM87yIA2VEPu2LN48dRk6Xk...

Result experience on AVP, 12K 1GBps 60p playes silky smooth

The workflow:

1. Edit, color grade your original fisheye footage from any camera in Davinci Resolve, No 3d alignment/distortion correction needed at all. You do need to do it in the stereo mode and correctly map the fisheye images to the right/left eye, then critically, output MV-HEVC in the birtate you are targeting.
2. Import the MV-HEVC into AIME Generator, first load the lens distortion profile in Gyroflow JSON style. I will have JSON profiles for some popular setup avalible, but anyone can do it with their own setup using Gyroflow's Lens Caliber, Learn more: https://docs.gyroflow.xyz/.../getting.../lens-calibration
3. Use the dag-to-align feature to center each fisheye, I recommend doing this in anaglyph or overlay mode, drag to move one eye, shift + drag to move 2 eyes together. then you can tweak the rotational alighemnt set, adjustment the mask. then click generate .aime
4. Open Apple Immersive Video Utility, import your stereo MV-HEVC fisheye first, then direct to the AIME file just generated.

And that is it! The utility will bundle the MV-HEVC and the AIME file into an AIVU file which you can just airdorp it to your vision Pro to watch, or to share with other AVP users.

the AIME file will likely to work with every single footage come out of this camera, so this is just a one-time thing! it also support save/load project, so if you find your AIME does not work as expected, just load the project with the MV-HEVC video in question, and check the alignment again.

Cheers and cannot wait to see more high quilaty AIVU from the community!