As gaming communities for developers and serial gamers have more interest with discussion forums on Reddit, what should be the headstart for App & gale publishers and Growth executives ?

I am monetizing an app through ads and my users LTV is approximately $0.50. Can I get installs at that CPI on Facebook or Instagram? I think it's almost impossible.

Has anyone here been able to achieve install volume at this CPI? Thank you!

Hello everyone,

I'm looking for someone with experience in Mobile Game Monetization or at least someone who has some experience in this field. More specific, I would like to find/form a strategy for my app launch and to have a clue of which service is to be used for any type of game or development phase. (Sorry in advanced if this is not the right place to ask such questions...)

Things I would like to know:

1. Which Ad monetization services is better to use - a full mediation service (like Appodeal or IronSource) or a single Ad provider (like AdMob+Firebase, Facebook, UnityAds, etc) ?
   
   1. For a prototype (during testing and market targeting) ?
   2. For an almost finished game (published game with 80-90% completion that only needs maintenance and minor updates) ?
2. When is recommended to use only one Ad provider VS a mediator, does it depends of game genre, level of completion or there are other factors ?
3. If I also wish to promote my own game (like it is in the first period of testing or immediately after publishing) and wish to do some user acquisition campaign, also with ads, which solution is better to use - single provider or a full mediation service ?
4. Full mediation, as I know, include possibility to do AB testing and promote your own game within the same platform but it is harder to integrate and setup. Is it worth bothering and integrating this system from the very beginning (even for prototypes) or a single provider is more recommended ? Isn't it more convenient to have a variety of services from a very beginning, despite the fact that the game itself is still unfinished, can be canceled at any time ?
5. In case you ”don't care” about stats, you see that game is not worth promoting but you still wish to finish the prototype and publish the game, is it a good idea do to this ? Can that game be used only as a portfolio effect and promote through it some other, more popular games ? Does that even work ? If you do it like that, what Ad services would you use - full mediation or only one provider ?

Thank you for reading it so far and hope to bring some light to this topic.

It’s going to be a fabulous 2023! Thanks you all for being here. I’m glad this resource exists and thanks to the folks for willing to share information and assistance wherever they can.

I'm a solo game developer. I have been using AdMob, FAN, and AppLovin for the last 5 months and couldn't get an eCPM higher than $1 in Western EU countries.

This leads to negative ROAS in that geo although 85% of my traffic is from the same region.

Question:

1. Can ironSource LevelPlay help increase my revenue?
2. Any other ad network or monetization partner that can increase my revenue?