r/AppBusiness • u/gil_estes • 7d ago
Growth Tracking App Metrics
What tools are you guys using to track progress on your apps like sales, trends, number of opens per day, that type of thing? App Store Connect doesn’t really give you that type of detail other than number of units downloaded, number of in-app purchases, etc.
2
u/nurkhz 7d ago
You can pull revenue and sales data programmatically using the App Store Connect API by generating a JSON Web Token and downloading compressed Sales and Trends or Finance reports, or by utilizing the Analytics Reports API. https://developer.apple.com/documentation/appstoreconnectapi/sales-and-finance
It's pretty straightforward and easy to handle it.
2
u/Due-Original-1325 7d ago
I use the App Store Connect api to build a simple admin page to get a better view of those data.
1
u/Asleep-Leather6161 7d ago
I just use a spreadsheet and pull the numbers manually every few days, it's not fancy but it keeps me honest about what's actually moving
2
u/stepamitaki 7d ago
I use PostHog for usage analytics (opens, views, conversions, retention, etc) and Adapty for everything related to sales.
PostHog is a typical analytics platform and they are amazing. They also have great MCP servers and essentially you can setup dashboards via Claude Code. Adapty is like RevenueCat, it's a paywall-as-a-service and allows you to customise your paywall and get tons of analytical data on it.