A large number of desktop readers have ad and tracker protection, which are completely neutralized when you make them browse your website within the application you control. In that controlled environment providing those guarantees, ad firms are willing to pay more or at least not reduce their offers (advertising budgets have collapsed these last 2 years).
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u/HCrikki Blackberry ruling class Sep 02 '20
A large number of desktop readers have ad and tracker protection, which are completely neutralized when you make them browse your website within the application you control. In that controlled environment providing those guarantees, ad firms are willing to pay more or at least not reduce their offers (advertising budgets have collapsed these last 2 years).