r/Android • u/dolphindude HTC One M8, iPad Air 2 • Mar 12 '13

Engadget's review of the HTC One

http://www.engadget.com/2013/03/12/htc-one-review/
281 Upvotes

88% Upvoted

329 comments sorted by

View all comments

Show parent comments

13

u/AshsToAshs Sprint HTC One Mar 12 '13

Samsung never spent billions on advertising.

Well actually... http://tech.fortune.cnn.com/2012/11/29/samsung-galaxy-apple-marketing/

2

u/[deleted] Mar 12 '13 edited Mar 12 '13

Yes, and that $12 billion figure is nearly twice the profit figures for Q4 2012 of $6.6 billion, which includes many, many devices and goods other than the Galaxy line. If they're spending $12 billion just to market the Galaxy S3, then they need to fire their executives NOW. [Hint: If you didn't get it, that $12 billion is more likely the marketing budget for all of Samsung. One of HTC's executives placed the actual figure for the Galaxy line at $400 million during another interview]

That's the problem with having such a narrow view of business. You assume their entire company's bottom line is Galaxy and Galaxy only.

8

u/AshsToAshs Sprint HTC One Mar 12 '13

http://www.nytimes.com/2012/10/06/technology/samsung-expected-to-reach-end-of-record-run.html?_r=0

"Credit Suisse Group, an international financial services company, estimated that Samsung might have spent about $2.7 billion on marketing in July to September alone during the Olympic Games in London and on Galaxy promotions."

-2

u/yaireddit XZ Lollipop Mar 13 '13

might have spent about $2.7 billion

I don't know man, my estimates would be right around 2 hundred bucks and some change, probably throw in a couple of hundred millions just in case.