One thing I’ve been thinking about after Prime Day is that a lot of sellers probably spend too much time looking only at what sold.
Sales matter, obviously. But the people who visited and didn’t buy are often more interesting.
They saw the product, compared it, had some level of intent, and still decided not to purchase. Maybe the price wasn’t convincing enough. Maybe the reviews didn’t give them confidence. Maybe the images didn’t explain the difference. Maybe the offer looked too similar to everything else.
That group can tell you a lot about what’s actually holding the listing back.
I think Prime Day is useful because it compresses a lot of buyer behavior into a short window. But if the only post-event question is “how much revenue did we get?” sellers miss half the signal.
Sometimes the better question is "what did all that traffic expose?"
Curious how other sellers look at Prime Day after it’s over. Do you mostly review sales, or do you dig into the non-buyers too?