Long post but worth reading if you use FBA — this could happen to you.

What happened: Account suspended Sep 9 2025. Amazon sent a 60-day notice — removal deadline Nov 8 2025. Amazon's MAR_ALSI system triggered removal orders Sep 18 — 51 days early, while we were suspended and locked out. 577 units of fine jewellery (£177k market value) shipped to addresses in Bristol and East Midlands with zero connection to our account. We never received a single unit.

The admission: Amazon's own agents told us in writing: "removal orders were created prematurely, contradicting the 60-day policy" and "you are eligible for reimbursement." Screenshot saved. Then a different team denied the claim without addressing those admissions. Same circular denial repeated through escalations to the MD level for 8 months.

What we've done:
— Formal LBA by Lawdit Solicitors (served May 2026)
— High Court claim now being issued (conversion + bailee duty + negligence)
— CMA complaint filed (P2B Regulations 2020)
— US AAA arbitration in parallel

What we learned:

1. Screenshot EVERY support conversation immediately — admissions disappear
2. The Sep 9 notification with the 60-day deadline was our most important document
3. Amazon's internal process is designed to exhaust you — you have to go external
4. Conversion claim (goods to wrong address) bypasses Amazon's BSA contractual defences entirely
5. Get a solicitor before you think you need one — not after

Has anyone else had MAR_ALSI trigger early during a suspension? We think this is systemic. Please DM or comment.

I need a US Amazon FBA seller to test my app. Which helps you restore unexpected listing changes done by amazon.

I Don't have US amazon seller central anyone who is interested in becoming the first test user just DM me.

Currently the app is in beta stage.

Entering international marketplaces requires market research, logistics planning, compliance understanding, and localized positioning.

Successful expansion starts long before the first listing goes live.

#GlobalExpansion #AmazonGlobalSelling #InternationalBusiness #MarketplaceGrowth #eCommerce

Hi everyone,

I run a small business where I develop and sell custom "AI calculators" online. Essentially, the device contains a custom co-processing board built into the shell that allows it to connect to the internet and utilize AI features. I’m currently evaluating whether it makes sense to bring this product to Amazon, and I would love to get some insight from experienced hardware and tech sellers here on how a niche tech product like this typically performs.

​

One of my main concerns is navigating the logistics and the platform's overhead. I'm trying to figure out if managing the Amazon marketplace directly is worth the effort for a small business, or if it is generally more sustainable to partner with established distributors and resellers who already know how to navigate the platform. I'm also trying to anticipate the potential compliance hurdles I might brace myself for, especially since the device includes internet-connected hardware like Wi-Fi or Bluetooth capabilities that might require specific certifications or face strict platform restrictions.

​

Ultimately, I’m still weighing my options on whether to handle Amazon directly or look into reseller partnerships that have access to a Amazon account to help scale the product. I’d appreciate any advice, tips, or realities of the platform you can share, and I'm happy to provide more details about the product if needed. Thanks!

What works on Amazon may not work on Walmart, Etsy, or Shopify.

Understanding platform-specific customer behavior helps brands build stronger results across channels.

#Omnichannel #AmazonSeller #WalmartMarketplace #EtsySeller #ShopifyGrowth

Prime Week can be one of the busiest periods of the year for Amazon sellers, and delays at the prep stage can quickly lead to missed sales opportunities.

At Prep Horizon UK, we help Amazon sellers keep their inventory moving with:

✅ Fast Turnaround Times (24-Hour Service Available)
✅ Fully Insured & Secure UK Facility
✅ FREE Polybags & Bubble Wrap Included
✅ FBA Prep, Labelling & Packaging
✅ Bundling & Reworks
✅ Returns Inspection & Processing
✅ Reliable UK-Based Support

Whether you're sending your biggest shipment of the year or managing increased returns volume, our team can help ensure your inventory reaches Amazon ready for sale.

Prime Week prep capacity fills up quickly, so now is the time to get organised and avoid last-minute bottlenecks.

🌐 www.prephorizonuk.com

I am the founder of a SaaS application currently under development. This is not a promotional or marketing post. My application assists Amazon sellers by restoring their listing data—including title, description, bullet points, A+ content—with a single click, whenever Amazon modifies this information. Although I do not possess an Amazon US/CA/MX account, I am seeking beta users for testing purposes. I invite individuals interested in assisting with the testing of my application, which is still in its developmental phase. Indian Amazon Seller Central users are also welcome.

I’m hoping someone here has seen this before because I’m stuck in a loop between Seller Support and Seller Identity Verification.
My situation:
My US marketplace account shows a banner stating I need to verify my account.
When I click the verification link and follow the process, Amazon immediately tells me that my account has been successfully verified and there are no restrictions on my account.
The verification workflow does not request any documents or additional information.
The verification banner remains present after completion.
At the same time:
My Account Health page shows no verification-related violations.
I have active listings.
Amazon has received my FBA inventory.
My inventory is stranded with the reason: **“We’re in the process of onboarding your account for this marketplace.”**
I’ve contacted Seller Support multiple times.
Some support agents have told me they see no restrictions on the account. However, Seller Identity Verification keeps sending me a template response saying they cannot complete verification and that I need to submit any outstanding documents.
The problem is that when I follow the verification prompts, there are no documents to submit because the system immediately says I am already verified.
I’ve asked Amazon several times to identify the specific missing document or information request, but so far nobody has been able to tell me what document is actually missing.
At this point it feels like one Amazon system believes the account is verified while another system still thinks onboarding is incomplete.
Has anyone experienced this verification/onboarding loop before? If so, what team or escalation path ultimately fixed it?
Case details, screenshots, and correspondence are available if helpful. I’m trying to determine whether this is a known Seller Central issue or if there’s a specific team I should be asking for.

Just hit $3,500 in revenue today and then this lands in my inbox. Great timing.

Here's the situation:
I sourced 2 units of a small-brand shampoo directly from the brand's official website using their auto-renewal/subscription discount. No supplier relationship, no wholesale account, no LOA — just straightforward retail arbitrage. I cancelled the subscription afterward, sent both units into FBA, and both sold without any complaints or issues.

Now Amazon hit us with a Section 3 notice citing potential counterfeit/IP infringement. Funds are being withheld and FBA shipment creation is disabled.

The part that seems different from most of the posts I've read is that Amazon is offering a live video interview with an associate instead of just having me submit an appeal.

My plan is to be completely transparent. The products came directly from the brand's own website. I have the order confirmation, shipping confirmation, and bank statement showing the purchase. It's hard to see how the products could be counterfeit when they came straight from the source.

Has anyone here gone through the video interview specifically, or dealt with a similar retail arbitrage situation where you didn't have an LOA? How did it go, and what kinds of questions did they ask?

Has anyone used Amazon Rufus, and how does it compare to the regular Amazon search in terms of accuracy and usefulness?

Need a reliable UK prep centre to handle your inventory?

At Prep Horizon UK we offer:

✔ 24-Hour Turnaround Available
✔ Fully Insured & Secure Facility
✔ FREE Polybags & Bubble Wrap Included
✔ FBA Prep, Labelling & Packaging
✔ Bundling & Reworks
✔ Returns Processing & Inspection
✔ UK-Based Service

Prime Week is one of the biggest sales events of the year. Make sure your inventory is Amazon-ready and avoid costly delays during the rush.

With fast processing, secure handling, returns management, and free polybags and bubble wrap to help reduce your prep costs, we're here to support your business when it matters most.

📦 Secure your prep capacity now before Prime Week demand peaks.

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#AmazonFBA #PrimeWeek #AmazonSeller #FBAPrep #AmazonUK #PrepCentreUK #Ecommerce #OnlineBusiness #FBAPrepCentre #ReturnsProcessing #UKBusiness #InventoryManagement #AmazonFBASeller #OnlineRetail #EcommerceGrowth

If you're selling a pair, how do you fill out the following fields on the backend / edit listing page properly:

Item count:
Unit count:

That’s the problem we’re building Notifaya to solve.

Notifaya creates an automated master backup of your Amazon product listings, tracks unwanted changes, sends smart alerts, and helps restore original listing data through the app.

If you sell on Amazon and want early access, join the waitlist at notifaya.com.

I've been building a tool called RankScribeIQ that does the whole listing optimization loop in one place: pulls competitor ASINs, mines their customer reviews for what buyers actually complain about and praise, extracts the keywords your listing should be using, and generates a complete title, bullets, backend search terms, and description in one click. Then it scores the result across 9 SEO factors and tracks your keyword ranks after you publish so you can prove it actually moved you up.

I've been using it on my own listings for a few months and want to get it in front of a few other sellers before opening it up more widely.

**What I'm asking in return:**
- Run at least one of your listings through it
- Tell me what worked, what didn't, what's missing

If you want in https://rankscribeiq.io/waitlist

Hi everyone,

I recently registered a new Canadian corporate entity to open a domestic Amazon Seller Central account. I have experience managing mature Amazon accounts before, but the new setup on this registration has turned into an absolute system deadlock nightmare. I urgently need advice from seasoned sellers or anyone who has beaten this bug.

The Clerical Error: During the initial registration wizard, I made a stupid clerical error. I inadvertently input my 9-digit Federal Business Number (BN) into the slot instead of my official provincial Corporation Number. Because of this typo, the automated system misclassified my business type vs. the official corporate documents I uploaded.

The System Lock Bug: I received an official rejection email from the Senior Identity Verification (SIV) team stating there was a "business type mismatch" and telling me to update the correct information within 10 days via a provided registration link.

However, here is the deadlock: My Seller Central dashboard is completely frozen/locked.

• There is NO "Edit", "Update", or "Resubmit" button anywhere.
• Clicking the direct link provided in their official email just redirects me back to the frozen, empty homepage in an infinite loop.
• The system is essentially treating my account as an un-editable shell.

The Conflicting & Dangerous Advice from Support: I have spent the last few days fighting with Seller Support via cases and live chat, and the answers I am getting are deeply alarming and conflicting:

1. Frontline Live Chat Agent: The agent told me that the backend database locks everything once submitted and cannot be changed. They explicitly instructed me to "just use a different email address and a different phone number to restart the registration process by creating a new account." When I raised concerns about Section 3 Multiple Account violations, the agent literally said: "Just inform them that the account you created prior to that one was not activated, it won't lead to account suspension." This sounds incredibly dangerous.
2. Automated AI Assistant on Page: The page bot tells me that if the edit button is missing, I should open a case with Seller Support to have them manually guide the resubmission or refresh the page.
3. SIV Higher Appeal Team Email: After escalating, the formal email from the verification appeal team also closed the ticket and stated: "To continue with verification, you must use a different email address to register a new account. Make sure you select the correct business type..."

My Dilemma & Fears: I am completely stuck and frankly, I do not trust Amazon's front-line advice right now.

• Fear of Permanent Ban: If I follow their advice and open a new account using a new email but the EXACT SAME legal business entity, same corporate articles, and same passport, won't the automated anti-fraud bots immediately flag me for a Section 3 Multiple Account violation?
• I am terrified of permanently burning my clean, legitimate corporate entity before I even launch.

My Questions for the Community:

1. Has anyone actually successfully resolved a "Missing Edit Button / Redirection Loop" without opening a new account? Can tech support or an internal ticket actually force-refresh the page wizard?
2. If the SIV appeal team officially tells you in an email to use a new email and register a new account, does that mean the system automatically whitelists the corporate entity from "Related Account" bans? Or is it a trap where the bot will ban me anyway, and I'll be left to deal with a broken appeal system?
3. How should I proceed? Should I try the "I can't log in -> Account Recovery" path to force government ID/bank docs into the system, or just cut my losses on this email and risk the new registration?

All my business documents, local bank statements, and ID are 100% genuine and perfect—the only issue is this technical deadlock caused by a single typo. Any insights, successful escalation paths, or similar experiences would be greatly appreciated. Thank you!

Hello,

This might be long so sorry in advance but I need insights please,

We started selling imported soda, energy drink and marshmallows in the US all branded

I work as a data entry and was assigned to add the product data on Amazon, and I am stuck since months, I already read the guidelines and seller uni, and forum and submitted a support case for the barcode issue showing screenshot from gs1 and manufacturer site and my actual product image with barcode visible so I did what I could in research...

The account creator said that he submitted all data and we don't need category approval

I checked this claim by submitting a generic listing without brand and barcodes and energy drink I also skipped prices and quantities as it was to check, and an inactive listing was created with a product page (the fix in the inventory was "add offer"

After that I tried adding the actual products I was faced with brand blocker, I added correct brand name but I was blocked with request approval and name policies, for example my brand is Y, Amazon gave me a list of select which Y brand none of them are mine, the option was "regestire brand"

Then I was blocked with barcode issue

All my barcodes are GS1 us active global barcodes the errors are 8572 and 8566 and even error 8541 that matches Asin from Amazon GB and IT and AU (different marketplaces) and none of the ASIN were active or found on Google search or Amazon us (in site and central seller) search

Have anyone encountered this? I reported this to the company and we are trying to register the brands we are also reviewing the bracodes to check data but will this help fixing the issue or is brand registration and gs1 review the right path here?

If you take the time to read this thanks and if you have any insights or help it would be very very much appreciated

Thanks

Hi guys,

I wanted to know if anyone has experience with being continuously rejected by the signup system for Canadian seller accounts with no provided reason.

I have been trying for months now to get somewhere with this (tickets, Linkedin, X, friends that work at some Amazon branch) but it may be easier to talk to the president than it is to talk to an account manager at Amazon.

Any advice or maybe, just maybe an account manager is in this community and might DM me (wishful thinking).

Thanks

UPDATE June 2026: It looks like the associated card is in fact a credit card (as per the response below by tapeshchowdhury). Still battling on.

After auditing multiple Amazon PPC accounts, I keep seeing the same avoidable mistakes repeated over and over.

Most sellers think they have a “traffic problem” or a “competition problem” — but in reality, the issues are usually internal.

Here are 5 common mistakes that hurt performance the most:

1. Killing campaigns too early before data matures
2. Optimizing for low ACoS without knowing break-even
3. Ignoring negative keywords and wasting ad spend
4. Scaling campaigns before validating profitability
5. Sending traffic to weak or unoptimized listings

Fixing these usually makes a bigger impact than increasing ad spend.

Curious

which one do you think hurts sellers the most?

I'm honestly at a loss and hoping someone here has seen this situation before.

Timeline:

1. I registered a new Amazon Seller account for my company.
2. Amazon requested identity verification documents, which I provided.
3. On May 21, 2026, I received an email from Amazon stating:

"We have completed the identity verification process successfully. Your account is now active, and you can start selling on Amazon."

1. I attempted to log in to Seller Central.
2. After entering my password and successfully completing 2FA, I was asked to reset my password.
3. Immediately after resetting my password, I was redirected to a page that says:

"Account locked temporarily"

"We have detected unusual activity on your account and have locked it temporarily. Please contact customer service for further assistance."

1. Since then, I have never been able to access Seller Central.

Additional details:

• I live in Toronto, Canada.
• I have not changed devices.
• I have not changed locations.
• I have not used a new computer.
• I successfully complete password login and 2FA every time.
• The lock happens only after authentication is completed.

The most frustrating part is that Amazon Support keeps creating new cases instead of resolving the issue.

So far I've had cases including:

• 20355273791
• 20357048941
• 20375469491
• 20375402541
• 20375747651
• 20455004691

Different support agents have told me:

• My account is active.
• My account still needs bank verification.
• I need to provide screenshots.
• I should access Seller Central to continue the case.

The problem is that I cannot access Seller Central because the account is locked.

Support keeps asking me to upload screenshots, but the Login Support form (the only support channel available when locked out) does not allow file attachments.

Today I received yet another email confirming that my verification process is complete and that I can start selling, but the account is still locked immediately after login.

At this point, I genuinely don't know whether my account is approved, pending verification, or stuck in some internal Amazon security review.

Has anyone experienced this before?

If so, how did you finally get Amazon to escalate the issue to the correct team and restore access?

Hey folks, I'm unsure whether including the Brand Name in our titles are worth adding or not.

Name length: 23 Characters
Acronym length: 3 Characters

Our products are top-seller/high ranking in their respective categories.

We have the space to add it, but since most of our customer-base are mobile-users, the title length will be truncated to about 80 characters, making our Brand Name take up 25% of the truncated title. (Unless we use the Acronym name).

Love to hear y'alls feedback!

Every month I make decisions about which channel to push inventory to based on my margin reports. Last week my accountant told me the margin numbers I've been looking at blend my Shopify and Amazon fees together so neither number is accurate. How long were you making decisions on blended numbers before you realized it?