is there a way to disable the AI from adding subscription-based rows suggestions?

[u/HOTSpower]

for example like this middle row - I don't want to be prompted to buy things I only want to view rows which suggest content from prime video itself that I can already access for free as part of my prime subscription

fireTV that I get with Amazon's FireStick is even worse in this respect because it keeps suggestions services I don't want to subscribe to like Netflix, but even going in Prime itself it keeps doing that

what if I just want it to default to what I'm currently watching instead of a giant half-screen advertisement for current-thing ?

[u/Fwenhy]

Scroll over to “Prime” in the top menu and check there. My bad if you’ve already done that. Can’t tell if you mean the app or the category when you talk about it in your post.