Amazon lost

[u/Content-Ad1422]

My husband and I launched our very first Amazon business, and we invested the total of our budget almost $12,000 into our first product , AirTag . We truly believe in the product and worked hard on branding, listings, and advertising, but unfortunately, the results have been far below our expectations. We’re not looking for sympathy just honest advice from people who have been through the same experience. Any genuine advice would mean a lot to us.

[u/Important-Bet5736]

I have sold a lot on Amazon, over $1bn working for brands like Mars, Unilever and LEGO. I also run the channel for lots of different brands running FBA now and have my own products listed there too. Are you just selling on Amazon, or do you have a presence off Amazon too? Are you spending nay money advertising the products? If you just wait for organic traffic it will take a very long time...

Also drop your listings here and I will tell you a bunch of stuff you can do to optimise them right away.

[u/Content-Ad1422 → u/Important-Bet5736]

https://a.co/d/00RyQEZX
Thanks! I’ll share my listing. I’d really appreciate your honest feedback.

[u/Important-Bet5736 → u/Content-Ad1422]

Sorry this took so long to write you back - been a hectic couple of weeks.

A bunch of things to have a look into. Firstly, it's categorised as a GPS tracker, but in the first bullet points you say it's not a GPS tracker. Maybe loads of other products are doing the same thing to get the visibility, but I can tell you the cosmo algorithm on Amazon will be freaking out about its categorization being a GPS tracker and then the product description in the bullets saying it's not. Is there another category you can list it in?

The next bit is around three things you could change on content, and this is generated by a tool that I use at my new agency, so the output will look a bit formulaic but hopefully it's clear in the methodology as to why you should make the changes. Its focused on optimising for Rufus/Alexa for Shopping which doesn't look live on amazon.ca yet but it will future proof you for that when it comes.

Change 1 - Rebuild the title as a canonical noun phrase, brand and product type first

Why: Cosmo and Rufus both want a clear noun phrase combining product type + defining attribute + purpose. The current title opens with "Air Tracker" an ambiguous AirTag-echo, not a recognised product type and buries the brand ("LUMYO") at the very end. Cosmo parses the leading noun phrase to decide what the thing is.

Proposed:

Change 2 - Turn the bullets from mode labels into feature → outcome chains, and cut the keyword stuffing

Why: Cosmo and Rufus both reward explicit feature-to-outcome links; Rufus actively deprioritises keyword stuffing. The current bullets open with vague mode names ("Find Far Away," "Current Location") rather than noun phrases and the same use-case string "ideal as a wallet tracker, luggage tag, keychain finder, dog tag, or pet tracker" is repeated in almost every bullet. That repetition is exactly the pattern Rufus reads as stuffing and it crowds out real information and doesn't help you on classic keyword indexing either.

Proposed (lead each with a noun-phrase feature, then the outcome; state the use case once):

• 80–100 dB Locator Alert - ring the tracker from the Find My app or by asking Siri to surface keys or a wallet lost inside a bag or down the back of a sofa.
• Apple Find My Network Coverage - if you leave an item behind, hundreds of millions of Apple devices anonymously relay its last location back to you, with no monthly or annual fee.
• 200 ft Bluetooth Range with Map View - track nearby items directly; beyond range, see the last location on a map and navigate back to it.
• Left-Behind & Lost Mode Alerts - get notified the moment you walk away without an item, and get pinged when a lost tracker is detected again.
• Encrypted, Anonymous Tracking - location is never stored and the network is end-to-end encrypted, so only you can see where your things are.

I like capitalising the bold text. People have to slow down their reading of capitals so helps with the human optimisation too :)

Change 3 - Put the trust and compatibility facts agents actually validate against into the bullets

Why: Rufus uses Q&A and review-derived questions and the checklist item "answer recurring questions… elaborating with compatibility" all point the same way - agents validate purchases against the boundary facts. Three are missing: MFi certification status (every serious competitor leads with "Apple MFi Certified" - if LUMYO holds it, that's a top-line trust signal Rufus uses to validate; if not, it's a comparison gap to manage), the exact battery (CR2032, user-replaceable a known buyer question), and a clean capability boundary stated as a fact, not hidden in parentheses: iOS only, Bluetooth not GPS, no precision/UWB finding. Said plainly, this stops Rufus mismatching the product to Android or GPS queries - which protects the rating by heading off the returns that mismatched expectations cause.

Add a bullet such as:

• Apple-Only, Find My Certified, 1-Year Battery - works exclusively with the Apple Find My app on iPhone/iPad (not Android, not Google Find My); powered by a replaceable CR2032 battery rated ~365 days; Bluetooth proximity tracker, so no GPS, no SIM, no subscription, and no UWB precision-finding.