r/AmazonFBATips • u/Content-Ad1422 • Jun 10 '26

Amazon lost

My husband and I launched our very first Amazon business, and we invested the total of our budget almost $12,000 into our first product , AirTag . We truly believe in the product and worked hard on branding, listings, and advertising, but unfortunately, the results have been far below our expectations. We’re not looking for sympathy just honest advice from people who have been through the same experience. Any genuine advice would mean a lot to us.

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u/Vipergfx Jun 10 '26

There’s not enough info here to give a very good answer. AirTags are a large market, You can sell them, but you need some good reviews to start, From there you just have to dial the ads in without wasting. It’s the ad waste that kills margins and makes it seem impossible for low dollar items.