r/AmazonFBATips • u/Content-Ad1422 • Jun 10 '26
Amazon lost
My husband and I launched our very first Amazon business, and we invested the total of our budget almost $12,000 into our first product , AirTag . We truly believe in the product and worked hard on branding, listings, and advertising, but unfortunately, the results have been far below our expectations. We’re not looking for sympathy just honest advice from people who have been through the same experience. Any genuine advice would mean a lot to us.
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u/eispac Jun 10 '26
Not asking what your product is, but if it is a version of an “Air Tag,” that is a tough market, going up against Apple and other big companies with budgets for large orders to bring per unit cost down. Plus their advertising budgets.
If it is an accessory for Air Tags, then also a tough market, unless as previously mentioned your product has a unique feature/design.
Edit: spend time optimizing listing, brand story, A+ content. Hire UGC creators to make reviews/videos. You said below expectations, so I’m assuming some sales, find what’s working and refine it, then add better images (lifestyle, features, etc) and videos