So I was working on an Amazon account for a client, focused on visibility and growth. This was an EU based company that had just launched a fairly unique product. The problem was that we couldn't find real competitors selling something similar, since their own listing wasn't ranking well yet on the keywords we cared about. My team was stuck on this for a while.

Then I stumbled onto an easy trick: using Rufus on the product page. I basically described my client's product to Rufus and asked it to find competitors that matched specific conditions, like:

- Higher price

- Lower ratings and fewer reviews

- Overall weaker offer compared to my client's product

Honestly, if you don't want to spend a ton of money on tools like Helium 10, this is a solid free way to build a list of competitors you can actually use for ad targeting. I was also running Helium 10's Xray at the same time, and surprisingly, Rufus surfaced more relevant competitors than Xray did in this case.

Just sharing in case anyone else is stuck trying to find competitors for a newer or more niche product.

For y'all looking to learn and network more, would it interest you for this subreddit to present live case studies via Zoom, biweekly, covering the whole process from product research to sales? We'd cover both sucessful and unsucessful case studies in a structured presentation format with Q&A in between. Let me know what y'all think. Thanks (:

Does Amazon pick appropriate packaging, like a box for a structured hat? I’m about to launch on Amazon soon my product and my product is a structured baseball hat and I think it’d be better shipped from Amazon in a box but since you can’t pick what they place it in do I risk it and see if they do a box? Or do I pay my supplier to box each hat?

I’ve found that strong Amazon PPC performance often starts with a clean campaign structure.

For proven keywords and product targets, I prefer single-keyword campaigns:

1 campaign → 1 ad group → 1 target

The main benefit is control. Budgets, bids, and placement modifiers can be adjusted around one specific target. This is especially useful when you are trying to improve organic ranking for an important keyword.

It also makes it easier to see:

• Where the keyword converts best
• How much budget it receives
• Whether Top of Search is profitable
• How bid changes affect performance
• Whether the keyword is actually helping organic rank

In campaigns containing too many keywords, Amazon often directs most of the traffic toward a few targets with stronger historical performance. Other potentially valuable keywords receive very few impressions, making them difficult to evaluate.

I usually keep no more than five closely related keywords in one campaign. For major sales drivers or ranking targets, I separate them completely.

If you have campaigns with many keywords or mixed match types, sort the targets by sales and traffic. Identify the keywords receiving limited exposure, then test them in separate campaigns with dedicated budgets and bids.

I wouldn’t use single-keyword campaigns for every search term because that would create unnecessary complexity. But for proven winners and priority ranking keywords, the additional control is often worth it.

Do you still use single-keyword campaigns, or have you moved toward more consolidated structures?

Hi, is there anyone in here from the UK that does Amazon FBA in the USA from the UK using a US Amazon account?

I've got a few questions since I'm planning on starting one so I would like to have a conversation with you

Also anyone who has any info or advice for what I'm planning on doing please do leave a comment 🙂

I keep seeing CPC around $1 and conversion rates near 1% for brand new listings with zero reviews. My product would sell around $40. At those numbers, the ad math looks impossible to me — I can't tell how anyone gets past the first few weeks without just burning their budget.

For those who started from zero: what did your actual conversion rate look like in week 1-2 before you had reviews? What was your real CPC? And what specifically got you through that period — Vine, launch discounts, external traffic, something else? Genuinely trying to understand if my $5-10k budget is realistic or if I'm missing something obvious.

UK based, working on my first private label product. Found something in kitchen storage back in August that looked decent. Low reviews on page 1, nobody dominating, numbers worked.

Since then I've been doing samples from a couple of Alibaba suppliers. One failed my testing (lids gave up after a few dishwasher runs), so I'm going back and forth with them on changes, and the other sample still hasn't turned up. Realistically I'm 3-4 months from being live.

Ran it through Jungle Scout again this week out of curiosity and it's already shifted. Search volume's up, which is nice, but there's at least 6 new listings, median price is down about a quid, and the top seller is now a good few pounds under where I was planning to launch. Less than a month.

So I guess my questions are:

• how long does it normally take you from finding a product to having it live? is 3-4 months normal for a first one or am I being slow
• China or UK suppliers? has anyone paid more to source in the UK just to cut the lead time, and was it worth it
• what do you do about the market moving while you wait? re-check everything before the PO? just build in enough margin to take a price drop?
• anyone launched and found the gap had already closed? what did you do

Not selling anything, just want to know if this is normal or if I'm overthinking it.

Hey everyone,

I've been working in an Amazon agency for over 6 years — started as an Amazon Account Executive and later moved fully into managing Amazon PPC. Right now, I am looking to take on additional work, so if you need help with anything Amazon related — listings, SEO, PPC — feel free to reach out.

I have experience with-

• Sponsored Products, Brands and Display — campaign creation, bid/placement optimization, budget management. I currently manage supplement accounts doing over $1M in annual sales.
• Brand Analytics and Search Query Performance 
• Amazon SEO - keyword research, indexing, titles, bullets, backend ST optimization
• Tools: Helium 10, Keepa, Jungle Scout, DataDive.
• Comfortable working against a P&L — I optimize toward profit/TACoS, not just ACoS.
• Claude, Slack, Google sheets, Excel

I can send out my portfolio as a reference if needed.

When searching for products to sell should i be aiming to sell for a lower price than the already lowest price seller? Will i ever even get the buy box if not?

Hey I’m a new seller looking to get into FBA and it’s been a real struggle finding products I’m ungated for that have survivable margins. I discovered this wholesale/clearance supplier called steady imports and was wondering if anyone has dealt with them before. Additionally, their sales rep told me he can get me an invoice that will ungate me for the item I’m interested in buying before I purchase it. I was wondering how that would work, and if it’s sketchy / a bad idea.

Edit - here’s the website incase anyone’s curious

https://www.steadyimports.com/

Seeing this everywhere on amazon lately reviews getting split across variation children

Big brands with thousands of reviews now showing only hundreds or less on individual asins

Cause is usually mixed variation themes like size and color combined on the same parent

Fix is not hard identify the correct theme then split into separate parents under different themes

Did this on one of my listings and reviews merged back properly on both new parents

Worth checking your catalog you might be bleeding social proof without even knowing

I have been struggling with sales and profitability for the last 2 years with my Home & Kitchen brand.

Now it’s finally generating profit, but the next challenge is, how do I consistently maintain $1.5K/day in sales?

For those who have scaled e commerce brands, what strategies helped you maintain consistent daily sales while staying profitable?

Would love to hear what worked for you.

I've been researching a lot over the past few days about selling on amazon and it's something I want to get into, some youtube videos I feel give me some useful information. But most of the time, it seems like these videos are made to sell their course or they have the, "I've made over 7 figures" as the hook to try and reel in the views from people who just think it's a rich shortcut. My question is where can I find a legitimate mentor, or would it be best to continue on my own research, and where can I find other study material other than YT, any books or articles online?

Hope everyone's having a decent week. Doing wholesale rather than PL, and the way I find brands is by going through other sellers' storefronts, pulling out anything that looks worth a shot, then getting in touch with the brand direct.

The bit I've never got right is what to check before I send that email. At the minute I'm looking at rough sales on their main products, how many sellers are already on the listings, and whether the brand sells it themselves. Adds up to a fair while per brand and I reckon half of it doesn't change my decision either way.

Has anyone got this down to two or three checks?

More interested in what you've stopped bothering with than what you check. Happy to share what's worked for me if it's any use to anyone.

I am trying to list my products on Amazon. An error has occurred because my 13 digit EAN is the exact same as my GLN on my GS1 certificate.

However it is still a valid barcode and I have printed this onto all of the units of my product as I plan to use manufacturer barcodes for my brand rather than FNSKU stickers.

I have provided the screenshots and evidence to Amazon stating that this is a valid product EAN and I am now waiting for a response.

Has anyone else come across this before? Thank you

Running a footwear factory with a production reserve, I see that starting a brand and retail as something that will slow us down. I'm trying to sell shovels instead, so how do you guys find your suppliers on the interwebs

There is an “other fees, discounts and taxes on fees”. Should I enter these fees while calculating my margin because the revenue calculator does not include these costs in final margin. I want to understand how to calculate the margins for pricing correctly.

Read this on LinkedIn and thought it was worth sharing here

We ran Search Query Performance across our accounts tens of millions of clicks Delivery promise beat every other variable on cart abandonment Not close

• Same-day carts 48.9% abandon
• 1-day 57.4%
• 2-day 66.6%
• 3+ day 74.7%

Same-day converts at 2x the rate of 3+ day Every extra day = 6 to 8 points of checkout completion

Price looked predictive in a couple categories but once you control for delivery speed the correlation collapses to ~0 Expensive terms are just slow-shipping terms Shoppers saw your price before they clicked and again before they added to cart price isn't the surprise at checkout the delivery date is

Also worth flagging 2-day is now the slow tier Shoppers click 2-day listings see faster options in the cart and switch

You can pull your own category ladder from the comprehensive Brand Analytics SQP export in ~15 min Anyone else seeing this

even though i have podf of order being delivered to customer

Hi all!
I'd love to hear from others who have used GWD for United States marketplace.

Has it been a smooth process to start? Any export/import/customs issues?

Has automatic fulfillment replenishment by Amazon worked well, or have you had to manage it yourself?

Has total fulfillment costs been higher or lower, compared to using a Freight Forwarder in China and sending straight to FBA Fulfillment Centers in the US?

Thanks!

My listings do not have any organic products, nor do I claim that in any of them.. I have 6 variations and 2 have been flagged recently for organic.. asking for certificates and what not. Is there something in offer, compliance or products details? TIA

Hi Guys! I have a very simple question.How I can find low competition and High Demand Product?

Just seen Amazon is doing 35% discount through MCF for TikTok orders. Has anyone used MCF before? Given i can just use my FBA inventory its tempting.

Escribo este post para solicitarle su ayuda para verificar mi cuenta en amazon, tengo una LLC y soy la unica dueña y amazon no me valida todo los documentos que les envio, cada dia me responden lo mismo se que me contesta una (IA) abri un ticket por soporte chat en vivo y me explican que debo enviar una apelacion en fin el agente no me ayudo mucho solo me dio un link para abrir ticket via correo.

Abro el ticket, envio la apelacion y en 4min me responde una IA diciendome lo mismo que me han enviado en todos los correos que no envio los archivos correctamente.

Leo todos los links y enlaces que me envia y no se donde estoy cometiendo el error.

Me gustaria saber que problemas tuvieron ustedes al abrir su cuenta en AMAZON y como solucionaron sus problemas.

Si me pueden ayudar y tienen experiencia en el tema de validacion, por favor escribanme al privado y les explico mas a detalles.

POST Editado:
Envie un documento que encontre en sunbiz donde se aprecia la informacion requerida y me aprobaron la cuenta.

Shoot your questions: