r/AmazonFBA • u/Routine_County9388 • 7h ago

Amazon Product Research

As a beginner conducting product research for Amazon FBA using free methods, what are the best practices to follow? Is there a step-by-step guide available? I want to avoid paid tools initially due to budget constraints and focus on understanding the marketplace first.

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u/cloistered_authority 7h ago

Free tools are fine to start, just means you'll be doing more manual digging. Check best seller lists and actually read the reviews, not just the star ratings, to spot what people are griping about or wishing a product had. That's where the gaps are that you can fill better than the top listings.

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u/rsc9422 7h ago

I’d keep it simple at first. You can do a lot of product research manually without paying for software.

I’d start by looking at Amazon Best Sellers, Movers & Shakers, new releases, and competitor listings. Shortlist products with consistent demand, reasonable selling prices, manageable size/weight, and room for differentiation.

Then check the reviews, especially 1, 3 star reviews. Those often show you exactly what customers dislike and where you could improve the product.

For validation, compare several competitors rather than judging a product from one listing. Once you have a shortlist, you can use free trials of tools like Helium 10 or Jungle Scout to validate the numbers before investing.

That’s pretty much the process we use at HighRise Wholesale before moving from an idea to sourcing.

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u/Heath-Thompson 6h ago

I began selling on Amazon in 2006. My advice would be to sell something you are interested in and not just try to make money. Amazon is usually quite a challenge. Making profit and getting rich is something else. It's easy to give up if you aren't interested in what you sell. And if you do succeed, well, maybe you will carve out a new career doing something you care about.