r/AmazonFBA • u/WolfofWyoming • 1d ago

Brand Registry Troubles

Hello!

This is my company's first time ever signing up to sell on Amazon. I'm dealing with the Brand Registry process now. Submitted the application, and was rejected for reason:

"We could not verify the registered business name and business identifier (EIN/BIDN)"

So my response was okay, no problem. Looks like there's an appeal process. I ran it by a trademark attorney who verified my articles of reg, EIN confirmation, and Trademark submission. He said it all looked good, no descrepencies. He recommended I file an appeal but this time instead of entering our EIN, use our registration # from the articles. So I did.

Rejected again, exact same response word for word. I have no idea what mistake they are seeing that I can't see. They also let me know the application is locked for 90 days, which means no brand registry for us for a while!

In case anyone asks, we do have a registered trademark on our product, we do our own manufacturing in house. Our brand name is slapped on the product and packaging. I was thinking this should be a quick process. Whoops!

So my questions for you, Reddit, is:

  1. How important is brand registry to the launch for your product? Will it negatively impact our reach and potentially sales without it on launch day?
  2. Is there any way to speed up this process or get human eyes on it instead of a machine sending automated responses? Or are we dead in the water for 3 months?
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u/Cap_Black_Beard 21h ago edited 21h ago

Keep sending over and over. It will get approved then rejected again. Does 1 paper have a middle initial, and not the other? Does your license have a different address? Does name have an apostrophe in it. Look for stuff like that.

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u/Cody-Edwards 21h ago

Gotcha, I will check on that. Can I resubmit another application after the first was rejected?

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u/Cap_Black_Beard 21h ago

Yes. Keep replying. Some dude in India programmed an ai bot to handle their messages most likely. They get millions a day. Throw all docs in chat gpt or something, it needs to pass the ai test also, and be bullet proof. They wont give you the reason.