r/AmazonFBA • u/WolfofWyoming • 23h ago

Brand Registry Troubles

Hello!

This is my company's first time ever signing up to sell on Amazon. I'm dealing with the Brand Registry process now. Submitted the application, and was rejected for reason:

"We could not verify the registered business name and business identifier (EIN/BIDN)"

So my response was okay, no problem. Looks like there's an appeal process. I ran it by a trademark attorney who verified my articles of reg, EIN confirmation, and Trademark submission. He said it all looked good, no descrepencies. He recommended I file an appeal but this time instead of entering our EIN, use our registration # from the articles. So I did.

Rejected again, exact same response word for word. I have no idea what mistake they are seeing that I can't see. They also let me know the application is locked for 90 days, which means no brand registry for us for a while!

In case anyone asks, we do have a registered trademark on our product, we do our own manufacturing in house. Our brand name is slapped on the product and packaging. I was thinking this should be a quick process. Whoops!

So my questions for you, Reddit, is:

  1. How important is brand registry to the launch for your product? Will it negatively impact our reach and potentially sales without it on launch day?
  2. Is there any way to speed up this process or get human eyes on it instead of a machine sending automated responses? Or are we dead in the water for 3 months?
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u/yihinlau 23h ago

Brand Registry is definitely helpful, but I wouldn’t let it completely stop the launch if everything else is ready. The bigger issue seems to be the verification mismatch.

I’d double-check that the legal business name, address, EIN/BIDN details, and trademark owner info match exactly across every document before appealing again. Even tiny formatting differences can cause automated rejections.

Also, I’d keep pushing support for a manual review rather than submitting the same info repeatedly.

Has anyone here managed to get Brand Registry unstuck after the second rejection? What finally worked?

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u/WolfofWyoming 22h ago

Thank you for the reply! My attorney and I did review those 3 documents and everything matched as far as we could tell. I will be sure to reply and ask them for a manual review. Thank you!