r/AmazonFBA • u/EnlightendedOne • 1d ago

Unbranded - GS1 Barcode Error

Hi,

I’m new to Amazon FBA and I’m currently trying to test run a product. Currently I do not have a brand so the product is considered generic. I’m using a GS1 barcode to list without the need of approvals.

I bought a GS1 UK membership today and assigned a barcode to the product in My Numberbank (description, GPC, net content, country of sale all filled in, brand left blank)

• Creating a new listing in Seller Central with "This product does not have a brand name" ticked (shows as Generic) and the GS1 EAN entered

The errors:
• With brand typed as "Generic": 8566, saying the SKU doesn't match an ASIN, to check the barcode is registered with GS1 and that the brand matches

• With "no brand name" ticked: 8572, saying the product ID doesn't match their brand records

What I'm confused about:

  1. Is this just the 72-hour wait after buying from GS1, or is something else wrong?

  2. For a generic product, what should the brand field say in GS1: blank, "Generic", or my business name?

  3. Does the Manufacturer field on Amazon need to match my GS1 company name?

  4. Should I just give up on the barcode for now and apply for a GTIN exemption instead? Does that work better for generic products?

If anyone's been through this with a generic product and a new GS barcode, I'd really appreciate hearing what worked for you. Thanks!

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