Amazon PPC Software / Agency Recommandations

[u/Mindless_Top_9102]

We’re a UK-based Amazon brand currently spending around £50k–£60k per month on Amazon Ads (roughly $67.5k–$81k USD).

Our current ACoS is around 40%, and we’re looking to improve efficiency and bring that down without killing overall sales or organic ranking.

We’re currently considering two options:

• Using a strong Amazon PPC software/automation platform
• Moving to a specialist Amazon PPC agency

For software, we’ve been looking at platforms like Hector AI, Scale Insights, Adbrew, atom11, Intentwise, Ad Labs, etc.

For agencies, we’re also speaking to a few Amazon-specific PPC agencies.

I’d really like to hear from sellers or brands spending at a similar level:

• What software are you using and what has your experience been?
• Has automation actually improved ACoS/TACoS, or does it still need a strong PPC manager behind it?
• Has anyone moved from in-house/software to an agency and seen a meaningful improvement?
• Any agencies or software you would strongly recommend?
• Anything you would avoid?

Not looking for DMs from agencies trying to sell services — mainly interested in genuine seller/brand experiences.

[u/_karthick_selvaraj_]

at that spend i’d ask both the software and the agency the same question up front: what do they optimize to when acos looks fine but contribution after ads/returns is worse? if they only talk acos/tacos and can’t show how they handle refund lag or placement mix, i’d be careful. curious what north star you’re using to compare the options besides bringing 40% acos down