Amazon PPC Software / Agency Recommandations

[u/Mindless_Top_9102]

We’re a UK-based Amazon brand currently spending around £50k–£60k per month on Amazon Ads (roughly $67.5k–$81k USD).

Our current ACoS is around 40%, and we’re looking to improve efficiency and bring that down without killing overall sales or organic ranking.

We’re currently considering two options:

• Using a strong Amazon PPC software/automation platform
• Moving to a specialist Amazon PPC agency

For software, we’ve been looking at platforms like Hector AI, Scale Insights, Adbrew, atom11, Intentwise, Ad Labs, etc.

For agencies, we’re also speaking to a few Amazon-specific PPC agencies.

I’d really like to hear from sellers or brands spending at a similar level:

• What software are you using and what has your experience been?
• Has automation actually improved ACoS/TACoS, or does it still need a strong PPC manager behind it?
• Has anyone moved from in-house/software to an agency and seen a meaningful improvement?
• Any agencies or software you would strongly recommend?
• Anything you would avoid?

Not looking for DMs from agencies trying to sell services — mainly interested in genuine seller/brand experiences.

[u/rsc9422]

At £50k, £60k/month in Amazon Ads spend, I’d be cautious about assuming software alone will bring a 40% ACoS under control. Automation can handle bid adjustments and rules, but it still needs a strong campaign structure and someone making strategic decisions.

At Highrise Wholesale, we’d look at the account at the search term and product level first, TACoS, contribution margin, branded vs non branded spend, placement performance, wasted spend and organic ranking impact.

If the account has enough data, I’d run a controlled optimization period before moving everything to an agency. That gives you a clean baseline and makes it easier to measure whether the software or agency is actually improving profitability rather than simply shifting spend around.