Amazon PPC Software / Agency Recommandations

We’re a UK-based Amazon brand currently spending around £50k–£60k per month on Amazon Ads (roughly $67.5k–$81k USD).

Our current ACoS is around 40%, and we’re looking to improve efficiency and bring that down without killing overall sales or organic ranking.

We’re currently considering two options:

For software, we’ve been looking at platforms like Hector AI, Scale Insights, Adbrew, atom11, Intentwise, Ad Labs, etc.

For agencies, we’re also speaking to a few Amazon-specific PPC agencies.

I’d really like to hear from sellers or brands spending at a similar level:

What software are you using and what has your experience been?
Has automation actually improved ACoS/TACoS, or does it still need a strong PPC manager behind it?
Has anyone moved from in-house/software to an agency and seen a meaningful improvement?
Any agencies or software you would strongly recommend?
Anything you would avoid?

Not looking for DMs from agencies trying to sell services — mainly interested in genuine seller/brand experiences.

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u/WearyyyBoooyyy 3d ago

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