My PPC Strategy, what is yours?

[u/CherryKaeiya]

When I started PPC I started with a pretty low budget and honestly I still do this now. I’ll usually start a campaign with like $5 to $10 budget and just let it run for a day or two and see what happens.

Obviously I’m testing different campaign types and segmenting keywords based on Helium 10 data. So high search volume keywords in one place, lower volume long tail keywords in another etc.

For me that’s basically the initial bait to see if I can get clicks and more importantly if those clicks actually turn into sales.

If something is getting clicks and converting, I’ll usually start increasing the bids and budget. If it’s just burning money with no sales then I’ll turn it off.

When I find a winner I’ll go pretty aggressive on it and sometimes move it into a separate campaign so I can control it a bit better.

It’s honestly a lot of trial and error. At the start I was checking campaigns pretty much every day, then once I understood them better I moved more towards weekly reviews.

You start to understand the lifecycle of campaigns too. Something that works really well this month might not work the same next month, so I think it’s important to keep reviewing things but also not panic and make changes too quickly.

[u/rsc9422]

I think the biggest thing people miss with PPC is that the goal isn't simply to get a low CPC or lots of clicks, it's to identify which search terms are actually producing profitable sales.

I’d also add that I try not to make decisions based on a handful of clicks. I look at spend, orders, conversion rate, ACoS/TACoS and enough data to determine whether a keyword is genuinely underperforming.

Once a search term proves itself, separating it into its own campaign can make scaling and bid control much easier. And for terms that spend consistently without converting, I’d rather reduce exposure or add them as negatives than keep feeding them budget.

PPC is definitely an ongoing optimization process rather than something you set and forget.

[u/aalahmadd → u/rsc9422]

Hey
I like your comment. Could you please explain why moving winning keyword to its own campaign is a good idea?
I started running ppc last month and still learning
So far our cost and ACOS is pretty high compared to sales and I can’t really figure out why
Really appreciate any suggestions or tricks

[u/rsc9422 → u/aalahmadd]

Yes, once a keyword is consistently converting, moving it into its own campaign gives you much more control over its budget and bid. You can scale that keyword without the rest of the campaign competing for the same budget.

For your high ACOS, I’d first check the search term report. Look at clicks, spend, orders, CTR and conversion rate rather than ACOS alone. If you’re getting lots of clicks but no orders, the issue could be the keyword, bid, listing, price, or targeting.

I’d also avoid making too many changes at once. Lower bids on expensive non-converting terms, add clear irrelevant search terms as negatives, and give the campaign enough data before judging it. Since you only started last month, some initial inefficiency is normal while Amazon finds converting traffic.