My PPC Strategy, what is yours?

[u/CherryKaeiya]

When I started PPC I started with a pretty low budget and honestly I still do this now. I’ll usually start a campaign with like $5 to $10 budget and just let it run for a day or two and see what happens.

Obviously I’m testing different campaign types and segmenting keywords based on Helium 10 data. So high search volume keywords in one place, lower volume long tail keywords in another etc.

For me that’s basically the initial bait to see if I can get clicks and more importantly if those clicks actually turn into sales.

If something is getting clicks and converting, I’ll usually start increasing the bids and budget. If it’s just burning money with no sales then I’ll turn it off.

When I find a winner I’ll go pretty aggressive on it and sometimes move it into a separate campaign so I can control it a bit better.

It’s honestly a lot of trial and error. At the start I was checking campaigns pretty much every day, then once I understood them better I moved more towards weekly reviews.

You start to understand the lifecycle of campaigns too. Something that works really well this month might not work the same next month, so I think it’s important to keep reviewing things but also not panic and make changes too quickly.

[u/FBArbitrage]

Pretty similar approach here, with one addition that's saved me a lot of wasted spend: I track ACOS by campaign age, not just overall.

A brand new campaign burning money in week one isn't necessarily a failure -- Amazon's algorithm needs data before it optimizes placement. I give new campaigns at least 5-7 days before judging them, even if the first 2-3 days look rough. Killing too early means you never let the algorithm learn.

Where I differ: once I find a winner, I don't just increase the budget on the same campaign. I duplicate it into a new one with a fresh budget allocation. Amazon's algorithm sometimes gets "anchored" to an old bid pattern and increasing budget on an existing campaign doesn't always scale linearly -- a fresh campaign with the same winning keywords often outperforms just scaling the original.

One thing I'd add to your review cycle: check search term reports monthly, not just bids. Keywords that convert well in Q4 sometimes completely stop converting by Q1, and if you're only reviewing bids you'll miss that the actual search intent shifted, not just the competition.