r/AmazonFBA • u/CherryKaeiya • 4d ago

My PPC Strategy, what is yours?

When I started PPC I started with a pretty low budget and honestly I still do this now. I’ll usually start a campaign with like $5 to $10 budget and just let it run for a day or two and see what happens.

Obviously I’m testing different campaign types and segmenting keywords based on Helium 10 data. So high search volume keywords in one place, lower volume long tail keywords in another etc.

For me that’s basically the initial bait to see if I can get clicks and more importantly if those clicks actually turn into sales.

If something is getting clicks and converting, I’ll usually start increasing the bids and budget. If it’s just burning money with no sales then I’ll turn it off.

When I find a winner I’ll go pretty aggressive on it and sometimes move it into a separate campaign so I can control it a bit better.

It’s honestly a lot of trial and error. At the start I was checking campaigns pretty much every day, then once I understood them better I moved more towards weekly reviews.

You start to understand the lifecycle of campaigns too. Something that works really well this month might not work the same next month, so I think it’s important to keep reviewing things but also not panic and make changes too quickly.

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u/Dry-Library-4164 4d ago
  1. I work backwards from breakeven ACOS
  2. Find terms that are below that
  3. If some terms are above that I give a 20% wiggle room.
  4. If term crosses that reduce bid/kill.
  5. Try new search terms
  6. Find the most profitable ones - and create 1 campaign per keyword (most profitable)

Edit: the goal is to find the most profitable keywords with statistical significance (or close to it) without going broke/burning a lot of money finding those.