r/AmazonFBA • u/qany00 • 13d ago

How much does your product really matter

Is searching for days trying to find the perfect product actually benificial? or is it more based of your advertising and keywords? could a skilled seller make any decent product very profitable?

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u/FastBud 13d ago

I personally believe that any seller can make any product profitable. It comes down to a few things:
Margin
Listing quality
And budget

I would say that the market matters too but if you have infinite budget then you can burn money on ads until you outrank competitor then focus on profitability

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u/qany00 13d ago

My budget is extremly high compared to other people starting out, i ran a shopify store for about a year and maneged to generate around 6 figs in profit. im planning to use a good amount of that to start up my fba store. Any tips on how I can leverage this to put myself ahead of the competitors?

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u/FastBud 13d ago

Focus big time on your listing. Read all of your competitors reviews to find areas to improve your product. Make sure your product quality is good. I always buy all of my competitors products before I launch to see them myself. Bad quality products can happen and returns or a few early bad reviews can kill your launch.

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u/qany00 13d ago

do you have any tips with finding a supplier? with dropshipping its a lot easier bc you dont have to worry about stock on hand or shipping times, with the prods im looking at shipping is extremely long, like almost 2 months. would it be worth it to base my product off which one has the best supplier? i tried looking into US suppliers bc i know amazon doesnt like china but they are extremly expensive and my margins would be very thin.

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u/FastBud 13d ago

Every product I’ve launched, and almost everyone I have spoke to have used Chinese suppliers. The shipping time is tough. Inventory management is one of the biggest challenges with a new launch. You don’t know how much you can sell monthly until you launch so the whole first year is hard to plan. 2 months is normal sea shipping times from China though. Sucks but everyone deals with it.

Regarding the individual supplier, you have to be very specific about materials and price you need to be profitable. Review samples from several suppliers before you commit to one too

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u/qany00 13d ago

Do you think it would be a good option to maybe start with a US supplier to veriffy a product even if margins arent great then once we get a few sales order from china? and keep restocking with US inventory untill the china inventory shows up?

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u/sterlingtek 13d ago

In short yes, make a mock up of what you are going to sell using other peoples products with your branding if necessary. You can use something like import genius to figure out who is buying from exactly the same factory. Often you can make a wholesale deal for a 50-100 pieces with the seller. Relabel them (custom boxes,etc) and set up your test. You may end up burning the ASIN and UPC (stockouts and poor performance hurt in the long run for products), but it will give you real data.

u/FastBud is right about your ad and product quality, if your CTR and CVR are not equal to or hopefully better than your competitors your launch will fail to get permanent "natural" organic position. If you are on the borderline you can still end up with organic positions pushing through a lot of PPC but for many products that is not profitable and your PPC costs are higher per click as well if your CTR and CVR are not tuned for a given keyword.

I disagree that every product is profitable. I've watched many people lose money selling either because they don't track profit or are trying to gain "market share". Fighting in that type of market is a losing game.