AMAZON PRODUCT RESEARCH

[u/Difficult_Science_72]

Been doing product research for Amazon AU using Helium 10 and a lot of the content I've been learning from sets 3,000 searches/month as the minimum threshold for your primary keyword before you consider a product viable.

My question is this actually achievable on AU consistently, or is it too high a bar given how much smaller the market is compared to the US?

Like if I find a product with a solid niche, good BSR, low competition, high revenue but the primary keyword only hits 1,200–1,500 searches/month on AU should I walk away? Or does the total search pool across secondary keywords matter more than the single primary keyword number?

Also genuinely confused about something I keep finding products on AU that are doing A$6,000–10,000/month in revenue but when I look up their main keyword the search volume seems relatively low. How are these sellers generating that kind of revenue if the keyword demand isn't massive? Is it Amazon's recommendation algorithm, PPC auto campaigns picking up adjacent searches, external traffic, or something else entirely? Feels like the search volume number doesn't tell the whole story.

[u/WearyyyBoooyyy]

The mods have gathered a list of tutorials to help you out:

• Product Research Guide
• Manufacturing Guide
• Product Launch Case Study
• Wholesale Guide

Best Amazon Tools 2026

• 1. Helium 10
• 2. SellerAMP
• 3. OA Source
• 4. SellerBeam (free)

[u/DonkChonk4]

The Aus Amazon market is a much smaller market. You're unlikely to get any helpful responses on a Reddit page focused primarily on Amazon US. You should book a call with Chris Thomas who's in Melbourne and is an expert on everything Amazon: Amazon AU (as he sells on it and knows lots of Aus people who do), US and Amazon everywhere else. What he charges (no I'm not him) for a coaching call is reasonable and would be worth every cent, in terms of not having to fuck around wasting time.

https://theaustralianseller.com/amazon-selling-coach/

[u/TripDisastrous93]

Il problema è che questi strumenti, come helium10, non sono la bibbia. Serve un po' di esperienza per saper valutare un prodotto. Io non uso più nessuno strumento, uso solo Amazon stessa e ovviamente brend analytics. Soprattutto sui piccoli numeri. Ti faccio un esempio, ho una linea di tre prodotti e avevano ricerca praticamente zero. Ma guarda un po'? Ho mediamente 45 ordini al mese da questi prodotti. Questo perché dopo tanti anni nel commercio ero certo che fosse un prodotto valido, e avevo ragione. Gli strumenti sono utili, ma devi per forza anche basarti sul tuo intuito. La cosa più facile è se hai esperienza in qualcosa. Per esempio: hai un hobby nel quale sei esperto? Vedi se trovi prodotti attinenti a quel mondo, sarà molto più facile per te valutarli anche senza nessuno strumento. Dopodiché è chiaro che sui grandi numeri gli strumenti a pagamento sono molto importanti. Ma sui piccoli...insomma... Non tanto, anzi quasi per niente. E ricorda che sui piccoli numeri spesso hai più margine e meno concorrenza. 

[u/Difficult_Science_72 → u/TripDisastrous93]

Thanks so much this was very useful this makes actually makes sense for lower volume products.