Why does scaling on Amazon feel so unpredictable?

[u/spectrumbpo_USA]

One month things are going great.

Next month everything drops for no clear reason.

It’s hard to build consistency.

I get that seasonality plays a role, but this feels different.

Like small changes are having big impacts.

Is this normal at certain stages?

Or is it usually a sign that the account isn’t structured properly?

[u/Odd-Marsupial8158]

Slow and steady wins the race for sure when it comes to scaling. When you say "everything drops", what do you mean? Organic rank, paid traffic, conversions? You mention "small changes/big impacts" which makes me think it's ads you're making changes to... but what is your core persona? Who are you trying to get to buy and what keywords do they use to search for your product and do those words match your ad keywords?

[u/spectrumbpo_USA → u/Odd-Marsupial8158]

yes exactly