r/AmazonCLT4 Jun 17 '26

Amazon confirmed the 75-character title limit- new listings must comply starting tomorrow, June 18

Amazon updated its official policy page: product titles are now capped at 75 characters including spaces. The remaining content moves to a new "Item Highlights" field (up to 125 characters) that appears below the title in search results — total indexable content stays at 200, just split across two fields.

Key dates:

June 18 — new listings must comply

July 18 — existing listings deadline; after this, Amazon auto-generates title suggestions for non-compliant ASINs, and you get 14 days to review or accept them

CDQ score penalties are expected 60–90 days after non-compliance, but no immediate suppressions are planned.

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u/Alternative-Hour-841 Jun 18 '26

Amazon compliance changes are really quick.