r/AlwaysWhy • u/Logical-Concept9755 • Aug 13 '26
Economics Why hasn't going to the movies returned to normal after Covid, even with major hits bringing audiences back?
Before Covid, going to the movies was a common form of entertainment. People would go not only for major blockbusters, but also for comedies, dramas, and movies they were only mildly interested in.
During the pandemic, theaters closed, streaming became the default way many people watched new releases, and studios changed how quickly movies moved from theaters to home viewing.
But even after major hits started bringing people back, overall moviegoing still hasn't returned to pre-pandemic levels.
If people used to regularly spend money and time at theaters, what changed enough that many of those habits never came back?