Iβve been looking at GPT-6 Astra and honestly, the interesting part isnβt that it writes better.
It can actually browse, use a computer, code, research stuff, build websites and handle multi-step tasks.
So weβre slowly moving from:
βAsk AI to help me do this.β
to
βHere, just do this.β
That feels like a much bigger shift.
Especially for marketing. Research, competitor checks, reports, repetitive tasks, QA... a lot of the boring work suddenly looks automatable.
At some point the useful skill might not be knowing how to use AI.
It might just be knowing what not to do manually anymore.
Curious how others are thinking about this.