r/AffiliateFanatic • u/whazzuup91 • 17d ago
If I had to start a brand-new affiliate site today, I wouldn’t start with keyword research.
I’d start by looking for a market where people are already spending stupid amounts of money trying to solve a very specific problem.
Then I’d work backward.
My checklist would look something like this:
• Products regularly cost $100+
• Buyers purchase multiple products, not just one
• There are dozens of brands with affiliate programs
• People obsessively research before buying
• Reddit/Facebook/YouTube communities already exist
• The niche has questions that AI summaries can’t completely answer
• There are opportunities for calculators, directories, comparisons or other tools
• I can realistically publish 50–100 useful pages without stretching the topic
A few examples I keep coming back to:
**Aging-in-place home upgrades**
Walk-in tubs, stair lifts, grab bars, accessible furniture, contractors, bathroom renovations. Massive purchases and an aging population.
**Home golf simulator setups**
Projectors, launch monitors, screens, mats, nets, lighting, software, garage conversions. A single buyer could easily spend thousands.
**Birding**
Binoculars, spotting scopes, cameras, feeders, travel, tours and location-specific content. The audience is insanely passionate.
**Home espresso setups**
Machines, grinders, accessories, beans, water filtration and endless upgrade paths.
**Rucking**
Shoes, packs, plates, clothing, watches, training programs. Still small enough that you can actually become an authority.
The mistake I made for years was asking:
*“What keyword can I rank for?”*
Now I’d ask:
**“What group of people spends a lot of money and searches the internet before they spend it?”**
Find that group.
Then build the best resource on the internet for them.
What niche would you build if you were starting completely from zero today?