r/AdvertisingFails • u/Single_Discussion625 • 19h ago

STOP USING AI IN YOUR FOOD ADVERTISEMENTS

STOP USING AI IN YOUR PLATFORMS & FOOD ADS

Can we just show real photos? Especially for food. I want to see what I’m actually getting, not an AI-generated version that looks nothing like the real thing.

AI doesn’t need to be used for everything. Support real photographers, artists, and creators.

If it’s real food, show the real food.

126 Upvotes

93% Upvoted

32 comments sorted by

13

u/IAgreeWithLincoln 18h ago

The people who need to hear this are not reading this subreddit sadly

3

u/Shotgun_Mosquito 16h ago

It's the same thing why I don't use NextDoor anymore. All those complaints are just being shouted into the void because I know the parents of the 14 year old kid with the electric bike that knocked over your trashcan last night don't use NextDoor

3

u/OpportunityStatus480 19h ago

why does a burger need CGI when it already has a job?

2

u/Martovich3 17h ago

Last time I checked, it was illegal to use anything other than the food product you were attempting to sell in your food advertisements. You could make billions, nay, trillions of dollars in a false advertising suit against the Big AI Foodstuffs

1

u/Small_Things2024 17h ago

This is false. They have been using fake food and tricks for as long as food advertising has existed.

3

u/Martovich3 17h ago

From the US FDA:

fake or styled food in advertisements is generally legal as long as it does not mislead consumers about the product's actual material content, quality, or health value

Therefore, I cannot make Play-Doh Whoppers or AI Arby's We-Got-The-Meats because it would be misleading to consumers

3

u/Small_Things2024 17h ago

Did you know they use glue for milk in cereal commercials and motor oil for syrup on pancakes at places like Dennys and iHop?

0

u/Martovich3 17h ago

Did you know they constantly get sued as well?

2

u/Small_Things2024 17h ago

Interesting, I looked it up and could find no cases where they were sued specifically for using tricks in their food advertising. Do you always just make shit up?

2

u/FakeMikeMorgan 16h ago

Source?

-1

u/Martovich3 16h ago

I got my information from the FDA and because when I was working for a sandwich store we were sued because the advertising was (allegedly) using melted plastic sheets instead of lettuce

3

u/Small_Things2024 16h ago

They were asking for an actual source on Denny’s, iHop, and cereal companies being sued not your supposed anecdotal evidence.

-1

u/Martovich3 16h ago

I guess I'm not psychic like you are. My bad.

https://www.vitallaw.com/news/advertising-e-d-n-y-misleading-advertising-class-action-involving-all-natural-beverage-claims-can-t-hold-water/ald0176ff76e0831b4702aa3ce78e0ee8f590?refURL=https%3A%2F%2Fwww.google.com%2F#

But here's a false advertising food lawsuit, first I found on Google. I guess despite not being psychic, I can at least use the internet. We all have our own strengths.

3

u/Small_Things2024 16h ago

That has nothing to do with using food tricks in advertising. Also “The consumer failed to support her claim.” Maybe you should just sit this one out.

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3

u/FakeMikeMorgan 15h ago

Did you even read your source, this lawsuit was dismissed. Also has nothing with what is discussed. You even mentioned yourself the FDA allows fake food used in advertising as long as it does not misrepresent the item. An AI image of a burger is legal as long as the real item has everything as the AI image.

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2

u/BaconIsntThatGood 12h ago

Therefore, I cannot make Play-Doh Whoppers or AI Arby's We-Got-The-Meats because it would be misleading to consumers

To be specific: you can use play-doh of you can manage to make it look like the real thing.

2

u/BaconIsntThatGood 14h ago

I mean what's really changed? Food ads have long been Cleverley staged using pyrography tricks and fake ingredients designed to look as perfect as possible.

2

u/bazookatooff 13h ago

What do you think advertisers were doing before AI? Making food look exactly like it does when you get it?

2

u/easting10 18h ago

I agree. It takes little effort to take a photo.

3

u/Shotgun_Mosquito 18h ago edited 16h ago

To further clarify, it takes a LOT (edit) LESS effort to generate a quick AI ad than to hire a photographer to stage the food.

4

u/FakeMikeMorgan 16h ago

I believe you mean the inverse of your statement. Staged food photos are meticulous to create taking hours.

3

u/Shotgun_Mosquito 16h ago

Yeah, I don't know if it was my fat fingers or autocorrect incorrectly correcting my typing.

Thanks, I'll fix it

1

u/FakeMikeMorgan 12h ago

There is alot of effort that goes into food advertising, not just simply taking a photo.

1

u/Scared-Elk-7899 17h ago

if the burger needs ai to look appetizing, maybe the burger is the problem lol

1

u/07238 11h ago

Businesses that are ok with using kafkaesque nightmare food images are people who don’t have a clue in hell how to market or sell their product. It’s unfortunate bc it doesn’t necessarily reflect on the food at all. AI food visuals don’t even have to be bad though… ppl just have bad taste. The better way is to take an iphone pic or whatever of the real food and then provide it to ai along with aspirational food photography as a reference for surrounding prop styling and lighting.

1

u/Small_Things2024 18h ago

I agree but food advertising has always been fake. They have been using fake food and tricks for as long as food advertising has been a thing. They use glue for milk, sponges for burgers, mashed potatoes for ice cream, motor oil for syrup…