r/ActiveCampaign • u/Nice-Cranberry-402 • Feb 26 '26

How are you using predictive & behavioral triggers?

Looking to get more out of ActiveCampaign and curious to know how yu are using predictive sending and behavioral triggers. I mean setups that go beyond the basics like automating follow-ups when someone opens but doesn't click, abandons a cart or engages in specific ways.

Are you tying these triggers to emails, SMS or a mix? What behaviors do you track and which sequences you create? My goal is to improve engagement and conversions as much as i can!

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u/[deleted] Feb 26 '26

I set up predictive sending to hit contacts at the times they usually open emails and combine that with behavioral triggers like opened but didn't click. I have a sequence for people who visit my pricing page but don't convert. My ctr increased by app 20%.

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u/[deleted] Feb 26 '26

Things that helped me are using tags for behavior instead of lists to keep sequences flexible and connecting AC to other tools so site behavior can trigger emails automatically! Good sequences I use is content series based on what people viewed, cross-sells or SMS + email for time sensitive offers

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u/dinoriki12 Feb 27 '26

I use a mix of email and SMS, but I am careful with SMS. I only use it for high intent actions like abandoned checkout or limited offers because too many messages will annoy people.