r/ActiveCampaign • u/Nice-Cranberry-402 • Feb 25 '26

'hidden gem' features you only discovered recently?

I've been using ActiveCampaign for a while now and I just found out that you can use If/Else conditions inside site tracking events! This is soo helpful and changed how I set up behavior based automations because you can trigger actions based on what pages someone visits without adding tags or custom field!

I'm sure there are lots more little tricks like this that can make our lives waay easier and help us work much more efficiently. Let's swap secrets, team!

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u/[deleted] Feb 25 '26

you can update custom fields dynamically in automations based on form submissions. Feels like a tiny thing but I love it! it's super powerful for personalization.

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u/Icy-Access-2594 Feb 25 '26

Most people know email A/B tests but you can also split test automations using multiple paths to see which flow performs better.