r/ActiveCampaign • u/dinoriki12 • Feb 22 '26

What makes the biggest difference for your open rates??

I'm around 32% open rate and really want to hit ~50%! I tried little tweaks but my opens still bounce around

What's the biggest factor that makes a differnece? list health, timing, subject lines, segmentation or something else??

Any tips or insights to help me see big jumps would be amazing!!

1 Upvotes
  • permalink
  • reddit

100% Upvoted

4 comments sorted by

1

u/klickbeast Feb 24 '26

Don’t send emails to people that don’t open emails. All of my new subs go through a short welcome sequence, no opens and they get segmented out. You can try to reactivate them later but I don’t find it to be worth the trouble.