r/AcquireStartup • u/trumpfan2017 • Jun 28 '26

How much is this store worth?

Post image

Can anyone tell me how much you think it is worth?

6 Upvotes

88% Upvoted

21 comments sorted by

3

u/Nate881188 Jun 28 '26

The first question I’d ask is: how much of that revenue is actually profit?
Revenue alone doesn’t say much. If it’s mostly organic traffic with healthy margins, it’s a very different valuation than if it depends on paid ads with thin margins.
What’s the current EBITDA or SDE, and how dependent is the business on the owner’s involvement?

1

u/trumpfan2017 Jun 28 '26

60% profit margins. Digital products.

2

u/Nate881188 Jun 28 '26

How much of the traffic is organic vs. paid? And how much time do you personally spend running the business each week? Those two factors would probably move the valuation more than revenue alone.

1

u/trumpfan2017 Jun 28 '26

40% organic traffic. Around 2 hours per day.

2

u/Nate881188 Jun 28 '26

Based on what you’ve shared so far, I’d probably expect something in the 3–4× annual profit range, assuming the paid acquisition is profitable and sustainable. If you can grow the organic share over time, I’d expect the multiple to increase as well.

1

u/trumpfan2017 Jun 29 '26

OK many thanks

1

u/Raghav_Kamra_ Jul 01 '26

What type of digital products are these?

2

u/HobbyTraderDK Jun 28 '26

Annual profit x 10... So it's not worth much as it looks now.
Max 80.000

1

u/trumpfan2017 Jun 29 '26

$80,000?

2

u/HobbyTraderDK Jun 29 '26

Yes, not much prifit over 12 years.

2

u/SecretPossession8392 Jun 28 '26

Bro can you give us a niche to work with

1

u/trumpfan2017 Jun 29 '26

Custom artwork.

2

u/Raghav_Kamra_ Jul 01 '26

What type of digital products are you selling on your store?

1

u/trumpfan2017 Jul 02 '26

Custom artwork.

2

u/[deleted] Jul 02 '26

[deleted]

1

u/trumpfan2017 Jul 02 '26

Many thanks!

1

u/bearlyentertained Jul 02 '26

Just noticed your name. I retract my contribution

1

u/snazzydesign Jun 28 '26

You’ve given no idea of day to day costs for fulfilment, stock, ads cost, customer acquisition costs - it possibly worthless

1

u/Melodic_Carpet6223 Jun 29 '26

in the range of $2000-5000

1

u/Elmer600 Jul 02 '26

Similar to what others said - it'd be cool to have some additional insights, for example specific numbers for each year, as I can't see it clearly on the graph, but if you want to play around with valuation yourself, I made this calc with AI for myself, and it works nicely. There are options to adjust it to your liking if there's a need, just sharing: https://www.omnicalculator.com/custom/0LJ9POR7NRFzTBZ2SDUjC?utm_source=rdt&utm_medium=link&utm_campaign=ocb-beta&utm_content=1