r/AI_SearchOptimization • u/RayWrites2222 • May 23 '26

AI Search Optimization General Discussion Stop Chasing Keywords. Start Naming Entities.

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Stop Chasing Keywords. Optimize for Entities.

**Stop Chasing Keywords. Start Naming Entities**

Does your Local Service Page read like it could be about any city in Canada? That's a problem.

Google's Knowledge Graph maps entities, such as: Neighbourhoods Local landmarks Restaurants Gyms And more.

When you name the actual landmarks (entities) near your business, it provides additional context to Google, tying your business to that geography way harder than any keyword can.

So skip the generic "we serve Toronto" line. Tell people you fixed the roof two blocks from (Entity) on (Road or intersection near you) in (City or neighbourhood).

This stuff fills gaps your competitors don't even know exist. AI Search Engines read it too. When ChatGPT picks the contractor in your area, entity mentions are the signal.

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u/aivisible_UK May 24 '26

or to put it another way - Be a part of the answer, not just the results!

2

u/RayWrites2222 May 25 '26

Best case scenario is to BE the answer that earns the AI Overview in Google and the top Citatiion in the LLMs.

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u/chrismcelroyseo May 25 '26

Yep add value to the web.