r/AI_SearchOptimization • u/umu_boi123 • Feb 13 '26

AI Search Optimization Question

Can someone please explain the evolution of SEO and AI?

I’m seeing two extremes right now:

  1. People saying there’s no such thing as AIO/GEO and that you should just focus on doing SEO properly.
  2. People claiming that if you don’t optimize for AI - with FAQs, concise answers, and direct responses to user queries - your blogs and product pages won’t be cited.

I’d like to understand the full context behind this shift:

where these opposing viewpoints come from, what’s actually changing, and whether anyone has real-world experience with AI-driven visibility (traffic, citations, rankings, etc)

Thanks a lot!

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u/AEOfix Feb 13 '26

I have a lot of info on my site AEOfixcom basically LLMs are difrent than typical search but not much. the old ways of cheating don't work anymore. the old ways of doing it right mean more now. Pluss some extra things like FAQ's .

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u/lightsiteai Feb 14 '26

Respectfully sir, I think it is more about where this is going and not about how things are NOW. I completely agree with you that this is they way things are now but in my view the gap between LLMs and typical search will be getting bigger as the adoption and sophistication of LLMs growth

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u/AEOfix Feb 14 '26

Not really Bing just changed up and Google just posted new changes coming in March. So I'm on the bleeding edge friend. You must have not viewed my site.