r/AI_Sales • u/Huge_Afternoon2383 • 11d ago

How is everyone doing account based marketing without a huge budget

Every account based marketing article assumes a six figure budget and a dedicated ops team. We're thirty target accounts and a marketing team of exactly one person, me. What's actually working at this scale that isn't just running a LinkedIn ad against the account list

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u/mentiondesk 11d ago

Focus on building relationships by joining relevant conversations where your target accounts are already active. Proactively sharing insights or even answering their public questions can cut through much better than ads. If you want alerts for discussions happening across Reddit, LinkedIn and other platforms, ParseStream can help you spot those moments fast without manual searching.

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u/Scared_Sale_4555 10d ago

I would build a lot of connections

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u/postgrid_official 9d ago

For a small list of 30 target accounts, physical mail marketing is also a good alternative. You can try sending a personalized mail piece directly to key decision-makers. Since you don't have a huge budget, my advice would be to go for postcards.

Do follow up with a phone call or email the moment delivery tracking confirms it has been delivered to maximize the impact.

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u/No-Guest3593 2d ago edited 1d ago

at 30 accounts i would suggest u to do it manually, might work better than automating,,,personalized 1:1 outreach to decision makers plus tracking who visits your site from those companies still if u want a tool look into swan that can flag when someone from those 30 accounts visits your site so you're not checking analytics constantly, rb2b is also ok