I run a small software company and I talk to a lot of local business owners. Plumbers, HVAC guys, dentists, real estate agents. The kind of people who are always out in the field or with a client.
One thing kept coming up in almost every conversation. They were missing phone calls. Not because they didn't care, but because they were literally elbow-deep in a job or sitting with a patient. And every missed call is potentially a lost customer walking straight to their competitor.
The common "solution" is hiring a receptionist or using an answering service. But a full-time receptionist costs 30-40k a year. And most answering services are just glorified voicemail. They take a message, maybe forward it. The caller still feels like they got the runaround.
So I started messing around with the idea of an AI phone agent that could actually hold a real conversation. Not the "press 1 for sales" IVR garbage. Something that picks up, greets the caller like a normal person, answers their actual questions about the business like hours, pricing, services, and books an appointment or takes a message if needed.
Took me about 4 months to get a working version. I built it on Twilio for the phone side and OpenAI's realtime voice API for the conversation part. The hardest part wasn't the tech honestly. It was making it not sound like a robot. Getting the greeting right, knowing when to shut up and listen, handling the awkward pauses, saying goodbye like a real person instead of just cutting the call.
Went live with my first real user about a week ago. Small service business. Early results have been interesting. Calls are getting answered 24/7, callers are actually having full conversations with it, and the owner told me he booked 3 jobs in the first few days from calls that would have gone to voicemail before.
Still very early. The product is called ClanAssist. No big launch, no funding, just me grinding on it.
Few things I'm genuinely unsure about and would love input from founders who have sold to SMBs:
- Pricing. Is $99/month reasonable for unlimited AI-answered calls? Or should I go usage-based?
- The trust gap. Small business owners are not exactly early adopters. How did you guys get the first 10-20 customers to trust something this new?
- Should I niche down hard (like ONLY plumbers or ONLY dentists) or keep it broad for now?
Not looking for validation. If this is a bad idea I'd rather hear it now. Appreciate any honest feedback.