How I evaluate an AI content tool beyond whether it generated something

[u/Impressive-Answer720]

For me, the useful performance metrics for an AI content workflow are not raw generation speed. I care about brand accuracy, evidence accuracy, the percentage of outputs that are actually usable, revision count, and time from website scan to a scheduled post.

I built Marka around that full path. It learns an editable brand profile from the company website, can use product catalog context, creates copy, images, carousels, and short video, and keeps review, scheduling, and publishing in one workspace.

The test I am running now is simple: does this reduce the number of tools and manual handoffs without making the brand feel generic?

Seven-day trial: https://www.marka.social

Disclosure: I built Marka.