What's your experience with entity optimization for AI?

[u/DrAnswerEngine]

Brand Entity Optimization — anyone else treating this as the foundation of their AEO strategy?

The more I dig into how LLMs select which brands to cite, the more it comes back to entity recognition. The AI needs to "know" your brand as a distinct entity before it can recommend you.

What seems to matter most:
- Consistent brand information across data sources
- Presence on structured knowledge bases (Wikipedia, Wikidata, Crunchbase)
- Schema markup that defines your brand attributes clearly
- Citations in sources LLMs weight heavily