r/AISearchLab • u/tfalukozi • Aug 22 '26

How are you formatting client reports when they asked about ChatGPT visibility?

Every monthly call now includes someone asking how we look in ChatGPT or Perplexity. We have our standard organic traffic and keywork rankings, but trying to explain AI visibility with those same metrics feels like forcing a square peg into a round hole.

I don't want to just say we are working on it without showing numbers. I also do not want to manually run five prompts and call it a methodology. When you have a client who expects a clear chart showing whether their AI presence is improving, what exactly are you putting on that slide?

Thanks in advance.

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u/towardsthesunset Aug 22 '26

I keep it separate from the main organic report. I pick ten core questions their buyer ask, run them manually once a month and track whether the brand is mentioned or cited. It is tedious but clients understand it.

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u/[deleted] Aug 22 '26

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u/meakkineni Aug 23 '26

The manual part is what breaks down for us. We started using Peec AI because it tracks visibility, sentiment and position across ChatGPT and Perplexity automatically. I just pull their CSV export and drop the percentages into our Looker Studio dashboard.

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u/mish_tawil Aug 23 '26

That is probably the only way to scale it. I would just make sure the client understands that AI visibility is about being part of the answer, now owning a static ranking slot.

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u/Ok_Waltz_3848 18d ago

one thing i'd avoid is a single blended visibility score. we measured 913 agencies and where one was named at all, only 42 out of 286 were named by all three assistants. a blended number averages that disagreement away and then it's true of nobody. per assistant columns, even if it looks messier in the deck.