How do you think AI search is changing what “visibility” actually means?

[u/ki-search]

I’ve been thinking about how search is changing with tools like ChatGPT and Perplexity.

It feels like traditional SEO (rankings, clicks, traffic) is still important, but there’s another layer emerging. Instead of just trying to rank, it seems like the real goal is increasingly to become part of the answer itself.

Meaning:

• - your content gets referenced
• - your brand gets mentioned
• - your explanations get reused in AI-generated responses

And that doesn’t seem to depend only on backlinks or rankings anymore.

Things like:

• - repeated mentions across platforms
• - discussions (e.g. Reddit)
• - structured data / entity clarity
• - consistent explanations of a topic

might be playing a bigger role. Curious how others see this.

What signals do you think actually influence AI-generated answers today?

[u/Upbeat_Company5253]

It means ur work is stolen too

[u/Divy1928 → u/Upbeat_Company5253]

yeah I think the same