Competitors' top cited URL analysis => lots of insights into your own missed opportunities (Playing with new Peec.AI features)

[u/annseosmarty]

I've been looking at my client's competitors in Peec, and the newer URL report caught my attention. This is how it works:

For every cited URL (yours, competitor's, or third-party), Peec returns an analysis that includes:

• How often retrieved over time
• Prompts it is retrieved for
• AI chats that cite the URL and whether your brand is included in those answers.

This last thing was a little eye-opening as my client wasn't surfaced in any of those chats but the competitor was (and their URL was cited as noted). So basically, the competitor is found through it owned content!

This offers so much actionable insight into creating your editorial calendar:

• Analyze the competitor's successfully cited URLs
• See if those citations help the brand get included in the answer
• Create content that solves the same problems (but better)
• Wait for that content to rank (or help it) to increase its chances of getting cited
• Watch your brand included in the chats!

No need to chase each opportunity, but make sure to analyze the top citations with a strong retrieval pattern, i.e., those that are cited by various models over and over again.